TAG: freemium

Treating the CIO buyer as a single, homogeneous demographic is a ridiculously ineffective and costly way to build relationships and drive revenue growth. There are actually four distinct CIO types, each with different motivations for buying IT.

Kathleen Goolsby, Editor - SandHill.com

Lack visibility into how your customers are using your product during the free trial? Having trouble converting them to paying customers? Zendesk and CloudBees solved this challenge with Totango's tools.

Paul Ressler, Principal - Cirrostratus Group

A recent Cirrostratus Group survey on SaaS found only 36% of respondents were happy with the growth of each account. Here is a three-step methodical approach to diagnose why a company isn't getting better results.

Paul Giurata, Managing Partner - Catalyst Resources

Modular and reusable UI design systems have been shown to save development teams up to 85% in application front-end development cycles. This means reduced costs and faster time to market for any enterprise application.

Maryann Jones Thompson - SandHill.com

Yammer CEO David Sacks is a serial entrepreneur, who was founding COO of PayPal, founded Geni.com, and produced the 2005 movie "Thank You for Smoking." Sacks spoke with SandHill.com about overcoming initial concerns about the idea of enterprise social networking (ESN), the business benefits of ESN adoption, and the ways in which other software companies can leverage Yammer's enterprise network.