TAG: exit plan

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$1,000,000,000 Battle Bedevils IBM

Lawsuit pleadings deliver robust case studies of "train-wreck" software business situations. Studying lawsuits can save serious screw-ups in several segments of your business. One example is a big-bucks battle that began in 2009 and ended only days ago. It offers actionable lessons for strategy, product design, product development, launches, marketing, licensing, compliance, and exit events. Over $1,000,000,000 depended on a recent lawsuit in Austin, Texas between NEON Enterprise Software and IBM. What are its facts and lessons?

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