TAG: demo

Cris Wendt, Principal Strategy Consultant - Flexera Software

Not all short-term software licenses are created equal, especially non-revenue licenses. Software publishers generally do a good job tracking their revenue licenses, but they will often treat all non-revenue short-term licenses as "demo licenses" to address a variety of pre-sales, administrative and other issues. But, if publishers start to track the purpose for issuing those short-term licenses, it can illuminate possible hidden costs or revenue opportunities for the software publisher.