TAG: customer success

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Advice for CEOs about evolving marketing and sales technologies

How are martech solutions evolving and what is driving the way this software is changing? What is its impact on customer data? And what should CEOs know about investing in martech solutions?

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Why customer success trumps customer acquisition

Is customer success simply an expansion on the post-sale revenue model? Why should a company implement CS practices? And what is the job of a CS manager?

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