TAG: customer satisfaction

Jeanniey Mullen, Chief Marketing Officer - Zinio

Zinio, the world’s largest newsstand, discusses the innovation necessary in its journey to mobility and lessons learned in making the business mobile - in 33 languages, 20 currencies and multiple mobile operating systems.

Cris Wendt, Principal Strategy Consultant - Flexera Software

Want to make it easier for customers to adopt your software products, license models and technology? If so, try a 10 step "out-of-box" experience.

Rob Sturgeon - ServiceSource

How strong is your company's customer support renewal program? Many software service executives think they know the answer based on a few statistics and some anecdotes from their sales team. However, these measures are often inconsistent and rarely instructive on how to improve the business. ServiceSource believes that the real yardstick of renewals performance lies in a comprehensive set of key performance indicators (KPIs) that can tell a much broader story

Judith Hurwitz, President and CEO - Hurwitz & Associates, Inc.

For more than 25 years, I have been a consultant and industry analyst in the enterprise software market. I have seen many companies come and go. In my newly published book, "Smart or Lucky? How Technology Leaders Have Turned Chance into Success," I have analyzed what makes the difference between companies that turned their luck into sustainable success and those that failed. Many of the 25 or so companies in the book are companies that I worked with or analyzed while they were emerging. I was privileged to have a front-row seat within a very dynamic industry.

Ram V. Iyer, Founder and CEO - The Midmarket Institute

In our work at The Midmarket Institute in facilitating collaboration and commerce among midsize companies and the companies that support them, we talk with a lot of midsize companies, their advisors and suppliers. Most suppliers wanting to sell to midsize companies make a fundamental mistake: they think there is one midmarket. What follows is a description of the characteristics of the six types of midsize companies, along with my advice about avoiding the "deadly duo" in selling to midsize companies, and tips for designing go-to-market approaches that are uniquely designed to fit midsize companies. I'll also explain how the midmarket companies themselves are adding to the problem for selling to this market.