Fyusion's technology may not scream “artificial intelligence” to the general public, but it does provide an intuitive, lifelike experience for consumers. It's their consumer-friendly technology that makes Co-Founder, Pantelis Kalogiros's view on purchasing behaviour worth listening to - especially for those integrating AI into their commerce businesses.
As Michael Corleone famously said in The Godfather, "It's not personal, it's business." However, Nick Mehta, CEO of Gainsight recognizes how shifting our mindsets from 'personal vs. business' to personal AND business makes a big difference in the new world of customer service expectations.
When it comes to marketing, simple can sometimes beat sophisticated. Especially when it comes to communicating with your network. Dave Lawrence, Head of Marketing at GrowthHouse, shares the four communication pieces this real estate company delivered to become a 90 million dollar business in three years.
The truth is that digital transformation is human transformation and that's where you need to start. Initiatives fail because organizations habitually get blinded by the "gee-whiz" aspects of technology, don't focus on clear business objectives, scale too fast and then declare victory way too early.