TAG: customer relationship management

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The Revenue Marketer’s Job is Not Yet Done

How can a company take revenue marketing to the next level, beyond lead generation and marketing automation, to bridge the gap between marketing and sales?

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How MDM Helps Take the Guesswork Out of Big Data

What four things do organizations need to do to truly reap the benefits of big data and how can Master Data Management (MDM) support your big data initiative?

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Three Criteria for a Better Customer Experience

To respond to and engage more effectively with today’s buyers, companies need to deliver a personalized customer experience that includes these three things.

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Is Data Decentralization the New Trend?

Data curation or wrangling certainly can help speed time to insight; but should the data be centralized or decentralized? Here are pros and cons.

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