TAG: customer needs

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Big Data is Only One Component of Brand Experience

Companies must approach Big Data as a confluence of data, technologies, capabilities and human perspective in order to realize its full potential.

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Do You Have a Positioning Problem?

B2B buyers don’t care “how it works.” Tell them “why it matters."

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How MDM is changing: Q&A with Stibo Systems

How is the Master Data Management (MDM) market evolving to better address companies’ needs and expectations? Here’s what we can expect in 2017.

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