TAG: customer needs

Creating a World-Class IT Organization

Veteran IT leader veteran Praniti Lakhwara of Apttus distills the elements of success required for today’s CIOs.

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Fueling Conversations in an Account-Driven World

A three-point strategy for creating the sales-ready messaging and content that are critical in this “retro yet revolutionary” sales strategy.

The Power of Value-Based Pricing

SaaS vendors should abandon their outmoded, “gut”-driven strategies and implement value-based pricing to drive bottom-line results.

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