TAG: customer needs

M.R. Rangaswami - Sand Hill Group

Ramadorai played an integral role in the development of TCS. This interview shares unique leadership insights from his years as CEO.

Jay Litkey, CEO - Embotics

Here are five guidelines for ensuring your company has the right idea at the right time in the right market.

Jeffrey M. Kaplan, Managing Director - THINKstrategies

Salesforce.com’s acquisition of Model Metrics has a number of important implications for the cloud computing and Software-as-a-Service (SaaS) industries.

Tarkan Maner, CEO - Wyse Technology

if you ask 10 different cloud vendors to define the cloud, you’re likely to get 10 different definitions. This has led to a lot of myths around cloud computing as well as differing advice about moving to the cloud.

Anil Gupta, CEO and Principal - The Applications Marketing Group

If you are an enterprise software vendor, at least half of your marketing programs are likely not making the right connection with your prospects to convert them into customers. This article will help you identify the core issue and then suggest steps to improve the effectiveness of your marketing programs.