How Big Data Analytics Fuels Customer Management Excellence
Hypatia’s recent study found how analysis of both structured and contextual business information impacts customer management best practices.
Hypatia’s recent study found how analysis of both structured and contextual business information impacts customer management best practices.
This article discusses ways to track and impact engagement, sentiment and your company’s marketing and sales performance, while increasing value for customers.
A recent survey shows many SaaS providers are not using data on application usage. Here's how to use it to decrease churn and improve freemium conversion.
An e-tailing group study reveals customer interaction on mobile devices is causing merchants to struggle with maintaining the right metrics for wise decision making.
This paper discusses four important elements that need to be addressed as a foundation to create an effective marketing strategy.