TAG: customer expectations

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Tackling Fraud and Waste with Data Virtualization

Organizations have adopted data virtualization to infuse data agility and new capabilities into their existing infrastructure. Here are some industry examples.

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Follow the Technology Trail of the Best in Class

How are companies addressing and capitalizing on a shift within B2B selling caused by customers’ ability to educate themselves about products and services online?

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Contextual Marketing 2.0 for Telcos is More Than Marketing

More dimensions are being added to contextual marketing, especially with big data, fast data and advanced analytics coming into the mainstream, allowing communication service providers and telcos to stay relevant to subscribers.

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