TAG: customer expectations

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Fueling Conversations in an Account-Driven World

A three-point strategy for creating the sales-ready messaging and content that are critical in this “retro yet revolutionary” sales strategy.

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Disruption Amazon Style: Lessons from the Masters – Part I

The software industry can steal from the giant’s playbook of value creation and monetization in the areas of IoT, Big Data, customer relationships and distribution.

The Power of Value-Based Pricing

SaaS vendors should abandon their outmoded, “gut”-driven strategies and implement value-based pricing to drive bottom-line results.

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It’s Not You, It’s The Category

Why companies, brands and teams are winning/losing based on this single point of failure.

Mining an Untapped Vein of Enterprise Big Data

Looking for value in live event data involves an in-depth understanding of the event planning industry - and a vision of how MDA delivers new levels of actionable intelligence to host companies.

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