TAG: customer acquisition cost

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How Retailers Can Make Better Use of Technology

The explosive growth of e-commerce is lighting a fire under brick-and-mortar retailers. Here’s what retailers need to do to compete for today’s savvy shoppers.

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OPEXEngine Benchmarks: Interpreting SaaS Cost of Customer Acquisition

COCA is one of the most critical SaaS metrics in determining whether a SaaS business is building a profitable business or not. But COCA is important relative to other metrics. Here’s what the benchmarking reveals.

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SaaS Metrics: Three Steps to Success

Using metrics as a roadmap to improve your SaaS business can be very effective. Here are three steps to success and five metrics that should be a focus.

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