TAG: cross sell

Joe Cordo, CMO - Extraprise

Many software vendors struggle with driving revenue performance and applying data growth to drive buying behavior through the customer life cycle.

Mike Smerklo, CEO - ServiceSource

CFOs often assume that service revenue is like the weather: there's not much they can do to influence it. But seemingly high renewal rates can mask serious problems - not to mention opportunities to increase service revenue performance. Here are eight questions CFOs should ask to increase renewal rates.