TAG: CRM

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Ask the Experts: Customer Data Privacy

Personal information optimizes and personalizes a customer experience, but Personally Identifiable Information (PII) can be abused. Here’s how companies can best protect customers’ PII.

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The Revenue Marketer’s Job is Not Yet Done

How can a company take revenue marketing to the next level, beyond lead generation and marketing automation, to bridge the gap between marketing and sales?

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How MDM Helps Take the Guesswork Out of Big Data

What four things do organizations need to do to truly reap the benefits of big data and how can Master Data Management (MDM) support your big data initiative?

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