TAG: Crimson Marketing

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Your Cloud Solution Won't Sell Here: How geographic differences are significant to marketing

Whether your product management / product marketing teams are in the US, Japan, Europe or elsewhere, they bring with them an understandable bias to their home market. Many companies fail to consider - or are simply stumped by - the different requirements other regions have. This oversight significantly impedes the expansion of products internationally and reduces global sales opportunities. What can companies do to incorporate geographic differences?

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