Companies are realizing they need to apply sales intelligence in their client outreach and growth efforts. This article provides a framework for understanding the primary applications and key dimensions of sales intelligence.
If you are an enterprise software vendor, at least half of your marketing programs are likely not making the right connection with your prospects to convert them into customers. This article will help you identify the core issue and then suggest steps to improve the effectiveness of your marketing programs.
As a whole, organizations are still not seeing the full benefit of marketing automation systems. B2B companies report at minimum a 10 percent loss in revenue per year due to a lack of sales and marketing alignment around the right technology. Ten percent doesn't sound like a lot, but in revenue, even a little is a lot. Is it a matter of complex technology or old-school marketing mentality?