TAG: Bruce La Fetra

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Building Customer Loyalty Is Better than Renting It

Genuine customer loyalty is completely different from customers influenced by incentive/reward programs. Loyal customers actually have a compelling reason to help your company realize greater success.

News You Can Use

Click here to take the SandHill survey on the outlook for the software industry in 2015-2016 & get report on findings. Survey ends Friday, April 3.  

Click here for news about mobile payments security in financial institutions, news about Actian in Gartner's Magic Quadrant, and other press releases.