TAG: Asia

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Indian Software Startups Similar to Excitement of Late-90s Silicon Valley

The NASSCOM Product Conclave 2011 is a must-attend event for software product startups. Here's why U.S. buyers and software execs should keep the Indian startups on their radar screen.

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Your Cloud Solution Won't Sell Here: How geographic differences are significant to marketing

Whether your product management / product marketing teams are in the US, Japan, Europe or elsewhere, they bring with them an understandable bias to their home market. Many companies fail to consider - or are simply stumped by - the different requirements other regions have. This oversight significantly impedes the expansion of products internationally and reduces global sales opportunities. What can companies do to incorporate geographic differences?

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Conquering Saas Around the World

Software-as-a-Service (SaaS) vendors seeking to realize new growth quickly and successfully face a host of decisions when they plan for global SaaS deployments. As software companies look to expand to new geographical regions, many are forced to localize internationally - especially in Europe.

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