TAG: analytics

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The Challenges of Becoming a Software Company

Enterprises seeking to recast themselves as software providers must understand what’s involved in a software business and go-to-market issues. Here is advice on issues before making the leap.

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Startup Insights from CEO of Fast-Growing Apttus

The CEO of Apttus discusses its Quote-to-Cash software and the company’s bootstrap/funding journey. He shares advice for startup CEOs and discusses the market for revenue management life cycle products.

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