TAG: Alinean

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How to Win the Software Bake-Off

The “Cupcake Wars” TV show pits four bakers in a head-to-head contest for a client event. What do cupcakes have to do with your IT sales and marketing? Everything.

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Winning Moves of Software Leaders in 2011

Industry observers and experts share their opinions on what software companies' game-changing moves from 2011 that will have the most impact in 2012.

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Product, Solution or Value - You Decide!

A sales team has learned that three prospects are in immediate need of tools for a critical building project. It’s been some time since such an opportunity has been available, and the sales team springs into action with three different strategies.

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“Value" Remains Most Significant Sales Challenge

Sales still remains challenged to add value during the sales process, and prove the value of proposed solutions to ever more empowered, skeptical and frugal executives, this according to a significant study by Blue-Sky, a UK sales performance consultancy. The new independent survey of 212 sales executives worldwide uncovered significant sales challenges.

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