Business Strategy for Software Executives
June 12, 2006
Strategies for Web 2.0 Success
Software vendors need to follow a new set of best practices in order to leverage the collective intelligence of Web 2.0.
By Jamie Lerner, CITTIO
Everyone from Kleiner Perkins venture capital partner Ray Lane to publishing guru Tim O’Reilly to Morgan Stanley analyst Mary Meeker is talking about the meaning of Web 2.0. And with good reason. Web 2.0 is the future.
Compare first-generation Internet applications with those emerging today and it is easy to understand the potential of Web 2.0. Drill down to the differences between Netscape and Google, between DoubleClick and Yahoo! Marketing Search.
With Web 2.0, it’s the smaller websites and the collective intelligence they create that are proving to be the true muscle behind the Internet. While Web 1.0 companies still talk about directories, publishing and selling software, Web 2.0 companies are busy tagging, developing architectures that revolve around participation, and offering software as a service.
The transition to Web 2.0 is driving an industry-wide shift in which content is created, presented and shared in new ways. It is often pulled from sources all over the Web, where updates are constant and copyright is not often enforced. This content is stored on far-flung servers and data centers where it is sometimes difficult to know who exactly you are doing business with.
As a software company, it is critical to be aware of the new range of operational considerations inherent in a Web 2.0 world - and to follow new strategies to ensure success.
Teaching Our Customers to Shoot Straight
What does a missing laptop with thousands of customer IDs have to do with the future of enterprise software? Quite a bit, actually. Erik Keller of Wapiti explains why software vendors must help their customers prevent such security mishaps if they want to avoid further regulation in this week’s post to his SandHill.com Blog, The Software Critic.
The Cult of On-Demand
“On demand” – like “Web 2.0”- is one of the most popular buzzwords in the software industry today. And like Web 2.0, the legitimate opportunities of on-demand can sometimes be obscured by flying rhetoric. Robert Youngjohns of Callidus Software shares his insight on what really constitutes on-demand success in this week’s post to the SandHill.com Blog on Software as a Service.
Tech Outlook: Big Growth Ahead
Critics talk about the maturation of the technology industry and the dim prospects for future growth. S. Sadagopan disagrees. The rampant changes and innovation going on in business technology architecture will feed a new phase of growth in the coming years. Read his perspectives in this week’s post to his SandHill.com Blog, The Deep End.
Publish Your Perspective!
The SandHill.com Blog wants your opinions. Send your thoughts on the enterprise software industry to firstname.lastname@example.org and we’ll publish them in our blog.
Google’s spreadsheet debuts to debate about whether an application suite could really compete with Office; plus one tech giant cancels its Indian plans as another pledges $6 billion, more shake-ups at CA and lots more M&A. Read these stories and more news of the week in the SandHill.com weekly news summary.
Poll: IBM Ups the India Ante?
IBM’s $6 billion investment surpasses the recent pledges of Indian commitment by other tech giants. What is the significance of this announcement?
Last week, SandHill.com readers gave their opinions on what impact a rise in H-1B visas would have on the technology industry. Share your opinion and see the results >>
Don’t Miss the Profile of Vikram Akula
Meet the SHG Foundation Social Entrepreneur of the Month: Vikram Akula, CEO and founder of SKS Microfinance. Recently profiled in the Wall Street Journal and in Time Magazine’s list of theTop 100 Most Influential People, Akula merged his knowledge of business with his compassion for the world’s poor. The result has been improved housing, food, health and education for 221,000 microfinance clients via $52 million in loans, a 98 percent payback rate and annual growth of 300 percent. Read what software vendors can learn from Vikram’s success in this month’s profile.
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“I like the dreams of the future better than the history of the past.” – Thomas Jefferson
Courtesy of Malcolm Kusher, The Kushner Group
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