Business Strategy for Software Executives
June 16, 2008
Strategic Entrepreneurism in the New Economy
Designing a startup for acquisition means software entrepreneurs must follow a new path to success.
By Jon B. Fisher
There’s an old saying that if you don’t know where you’re going, you’ll probably never going to get there. This applies to starting up a company in more ways than you might realize.
If you’re going to start a software company, you’re probably going to think big. That’s what I did when I started Bharosa. And when the company was acquired by Oracle last year, it was not by accident.
Today’s founders need to think differently when they start a company. I call this new-economy approach “Strategic Entrepreneurism.” Launching a company today is more risky than ever. Following the new laws of Strategic Entrepreneurism can improve your chances of success.
From Bootstrapping to a $200M IPO
The success of RightNow Technologies has been impressive - especially considering its early days as a bootstrapped venture. Javier Rojas of Kennet Partners interviews CEO Greg Gianforte and discovers the challenges and the upside of launching a business without outside investors in this post to his new SandHill.com Blog, Return Leaders.
Think Twice Before You Re-Price
Too often, software vendors rely on raising prices to increase cash flow. Jim Geisman of MarketShare says there are better ways to improve a company’s financial position. Read two new ideas in Part 1 of this article posted to the SandHill.com pricing blog and learn more at the 2008 Software Pricing Workshop in Boston, Mass. in July.
Publish Your Perspective!
SandHill.com wants your opinions. Send your thoughts on the enterprise software industry to SandHill.com editor, Maryann Jones Thompson (firstname.lastname@example.org) and have your opinions published on our site.
DON'T MISS: How Companies Act on Global Trends: A McKinsey Global Survey
Executives say that global trends have become increasingly important, but few companies are addressing them successfully. Read this article from The McKinsey Quarterly to find out how to identify those who do.
News Update: Their Way
Yahoo loses and UML wins; plus, iPhone apps amaze, Red Hat settles and Mini-IBM debuts. Read these stories and more software news of the week in the latest SandHill.com Software News Summary.
Poll: Built-to-Be-Acquired Startups?
What do you think of software startups that are developed exclusively as takeover targets?
Last week, readers gave us their assessment of their companies progress on cybercrime.
More at SandHill.com:
Ten signs Jerry Yang made the right move.
Lucid Commerce received $2.5 million.
Belden bought Trapeze Networks for $133 million.
SpringSource named Peter Cooper-Ellis as senior VP of engineering and project management.
Send us your feedback on this newsletter and the SandHill.com site.
“The best way to make your dreams come true is to wake up.”
Courtesy of Malcolm Kusher, The Kushner Group
THIS WEEK'S SPONSOR
rPath is the company that is pioneering the software appliance approach for application distribution and management. Just as the rise in availability and performance of the Internet gave birth to Software as a Service, so too will virtualization give birth to software appliances as a preferred form factor for application consumption. Software appliances eliminate the hassles of the general purpose operating system and free vendors and customers to focus on application value instead of technology management.
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