Strategic Considerations for “Going Mobile”
The era of mobile computing is rapidly coming to life. Vendors must adopt new ways of doing business in order to succeed.
By Andrew Dod, Whoop
It’s 1994 all over again...
Remember when the web raced into the public’s consciousness? Terms like www. and dot.com entered our cultural lexicon as networks of networks passed data to and fro over blistering fast 14.4k dial up modems. Businesses jumped on the superhighway and discovered an entirely new communications medium, an information wild west. Companies snapped up domains, retained developers in garages to build “brochure-ware” web sites, and readied for the stampede to begin. For the 20 million people online in 1994, it was heady times and clearly marked a transformation in how businesses communicate and compete.
Fast forward to 2009, and you’ll feel another transformational juggernaut bearing down on business. This time, it’s mobile. Executives are figuring out how to fully leverage mobile to their benefit, framed by traditional objectives of increasing revenue, growing customer share, improving profitability, building brand and aligning business operations. For the strategic and smart vendors who think broadly, new levels of business success are close “at hand.”
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Poll: Ready for Mobile Era?
Are software vendors ready for the era of mobility?
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Last week, readers gave their feelings on whether it is now time to prepare for the economic rebound?
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“Why not go out on a limb? Isn't that where the fruit is?”
— Frank Scully
Courtesy of Malcolm Kusher, The Kushner Group
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