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Sales & Marketing

Advice for raising follow-on funding in 2017

Steve Weiss, Co-Founder - Grey Heron

Startups that are raising a Series B or C in 2017 should get ready for tougher-than-before scrutiny of their sales and marketing engine. Here’s how to prepare and zoom ahead of the pack.

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Sales & Marketing

Advice for CEOs about evolving marketing and sales technologies

Kathleen Goolsby, Managing Editor - SandHill.com

How are martech solutions evolving and what is driving the way this software is changing? What is its impact on customer data? And what should CEOs know about investing in martech solutions?

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Leadership

Former NASA chief explains why businesses can’t afford to play it safe

Dan Goldin, Founder and CEO - KnuEdge

This opinion piece written by the longest-tenured former chief administrator of NASA and current CEO of KnuEdge is a must-read for all business leaders in America.

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Leadership

Why KnuEdge took the long route in artificial intelligence instead of the startup fail-fast approach

Kathleen Goolsby, Managing Editor - SandHill.com

KnuEdge, a San Diego-based startup, launched in June after 10 years in stealth. What are the benefits and challenges of taking a longer-term approach instead of a typical short-term startup route?

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Sales & Marketing

Why customer success trumps customer acquisition

Shreesha Ramdas, CEO - Strikedeck

Is customer success simply an expansion on the post-sale revenue model? Why should a company implement CS practices? And what is the job of a CS manager?