Startups

“Fortune 500 CIO” Is Not a Target Market

Treating the CIO buyer as a single, homogeneous demographic is a ridiculously ineffective and costly way to build relationships and drive revenue growth. There are actually four distinct CIO types, each with different motivations for buying IT.

Five Tips for Storytelling in Marketing

Jake Sorofman, Founding Partner - Marketlever

Storytelling is an art that results in subconscious engagement. But there's a science behind it that sales & marketing teams need to apply to any idea they try to convey to a potential buyer.

How to Stop the Geek Speak

Bob Wright, Founder & Managing Director - Firebrick Consulting

Geek speak has become the default vocabulary for tech industry marketing. But it doesn't work. Here's the remedy to restore communications that communicate.

Startup Profile: Q&A with trendslide’s Co-Founder

Kathleen Goolsby, Editor - SandHill.com

Startup trendslide is a mobile business intelligence company that developed an innovative application to help companies get a pulse on their business. Co-founder Jeffrey Vocell describes their path to success.

Make Your Business Better by Hiring the Right Employees

Liz Elting, CEO - TransPerfect

One reason TransPerfect has achieved international success is because of the people we hired. Here's how we seek out the right talent.

Software Startups: Bite the Right Chunk to Enjoy the Rest of Your Meal

Raed Malhas, Co-Founder - MiNeeds

After you get a company up and running and you have a product or service and customers and it’s now worth something, there’s lots of great ideas floating around suddenly by everyone on what you need to do to grow the business. But you have finite resources.

42Gears Accelerates Enterprise Mobility with Remote Management Solutions

Kathleen Goolsby, Editor - SandHill.com

42Gears Mobility Systems' products accelerate mobile solutions. Onkar Singh, founder and managing director, discusses the software executive experience factor and describes how 42Gears team is growing its business.

The Trust Factor in Technology Companies and Social Media Marketing

Kathleen Goolsby, Editor - SandHill.com

The 2012 Edelman Trust Barometer of 30,000 employees and executives examines trust in business, media, government and communications channels. Read the insights and findings on trust and marketing.

Pink Slime, Pivots and “The Lean Startup”

Tom Hogan, Founder & Creative Partner - Crowded Ocean

What's behind the startup "pivot" -- not getting it right the first time? Too often, it's because of The Lean Startup approach.

Capital Raising and Buyer Beware: The Experience Gap Between Companies and Their Banks

David Pritchard, Co-Founder & Principal - Aequitas Advisors

Why have so many businesses, even those built on extremely compelling product ideas or value propositions, struggled to secure efficient financing and intelligently maintain balance sheets over time?