White Paper: Why Sales Doesn’t Use Your Presentation: How to connect marketing to sales reality and drive revenue growth

Firebrick Consulting recently conducted a survey of 50 technology industry sales leaders to find out if they use the presentation materials they get from marketing, and what their marketing partners could do to improve the quality and effectiveness of what they produced. The study found salespeople are spending a lot of their time creating their own presentations rather than selling. Second, everyone in the field is telling a different story. The result is that sales cycles get drawn out, close rates go down, customers get confused and salespeople get frustrated. Then revenue falls short of expectations, and your strategy falls apart. This paper explains how to change those outcomes by making sales presentations and materials relevant to the buyers your sales team is calling on.

Click here for more information.

Q2 2012 M&A Report

Download the PDF quarterly Software Industry Financial Report for a recap of software M&A activity in Q2, courtesy of Software Equity Group.

Flexera Software is the leading provider of strategic solutions for Application Usage Management; solutions delivering continuous compliance, optimized usage and maximized value to application producers and their customers. Flexera Software is trusted by more than 80,000 customers that depend on our comprehensive solutions - from installation and licensing, entitlement and compliance management to application readiness and enterprise license optimization.