Business Strategy for Software Executives
March 3 , 2008
Software Marketing in a Recession
Vendors don't have to slash budgets but they do need to reposition investments to emerge from a downturn unscathed.
By Glenn Gow, Crimson Consulting Group
Are we in a recession? Maybe, maybe not. Many of you have worked through the most recent recession of 2001 – 2003. For most of us, and particularly those of us involved in software marketing, “bad” doesn’t quite describe how bad it was. Anything purchased by, or influenced by IT was hit hard.
This time will be different. Software won’t get hit as hard – but it will suffer along with the rest of the economy. Vendors that shape their marketing strategy for the downturn will emerge stronger when economic growth returns.
Headhunting in Europe
The recession in the U.S. makes European execution even more important. A new survey of European software company leaders reports which countries are the most difficult to recruit in, and what sales compensation levels are expected. Read an excerpt of the findings from Ben Watkins of Intrinsic Executive Search in this post to the SandHill.com blog, Global Expansion.
Eat or Be Eaten
Often, when a young software company in a niche market becomes successful, it has to watch out for the attention of megavendors. Tony Baer of onStrategies looks closer at Ilog’s situation and wonders if software vendors can get successful and stay alive. Read more in this post to the SandHill.com Blog on SOA.
Publish Your Perspective!
SandHill.com wants your opinions. Send your thoughts on the enterprise software industry to SandHill.com editor, Maryann Jones Thompson (firstname.lastname@example.org) and have your opinions published on our site.
CEOs on Strategy and Social Issues
Business leaders are now more inclined to incorporate society’s expectations into their core strategies but face many challenges when they do. Read the latest thinking on corporate social responsibility in this article from The McKinsey Quarterly.
News Update: Titans Tussle
Microsoft gets walloped, Apple opens up and SaaS grapples with adoptions. Read these stories and more software news of the week in the latest SandHill.com Software News Summary.
Poll: A Software Recession?
What impact will this year’s downturn have on marketing in the software business?
Last week, readers speculated on what portion of today’s SaaS companies will be fail in the next five years.
More at SandHill.com:
Microsoft has supersize data center plans.
Helpstream (formerly known as Pathworks) received $8.6 million.
Novell paid $205 million for PlateSpin.
Sybase named Jay Foreman as SVP and GM of the North America region.
Send us your feedback on this newsletter and the SandHill.com site.
“Success is the ability to go from failure to failure without losing your enthusiasm.”
Courtesy of Malcolm Kusher, The Kushner Group
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