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Internet of Things

The Advantage of Model-Based Design for IoT Systems

Sayak Boral, Marketing - eInfochips

A new approach to embedded systems minimizes rework in late–phase development.

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Sales & Marketing

Do You Have a Positioning Problem?

Bob Wright, Founder & Managing Director - Firebrick Consulting

B2B buyers don’t care “how it works.” Tell them “why it matters."


How to Fight IP Pirates

Ted Miracco, CEO - SmartFlow Compliance Solutions

Software companies should consider these five tips to protect their products from the escalating threat of IP theft.

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M.R. Asks 3 Questions: Leslie Stretch, CallidusCloud

M.R. Rangaswami, Co-Founder - Sand Hill Group

After engineering a historic turnaround, the “Executive of the Year” attributes his success to an “all-in” team, consistent innovation, and "critical non-essentials."


Two Ways Customer Success Managers Shape SaaS Success

Dan Sherman, Senior Associate - Waterstone Management Group

At SaaStr, top companies underscore the importance of core values and CSM psychology to the bottom line.