Author user photo

Mr. or Madame President: Please fix the cybersecurity skills gap

Tuula Fai, Sr. Marketing Director - STEALTHbits Technologies

Although organizations are increasing cybersecurity budgets, skilled security professionals are needed to thwart cyberattacks. But they are in short supply. Here’s how to grow the cybersecurity workforce.

Author user photo

Sales & Marketing

Advice for CEOs about evolving marketing and sales technologies

Kathleen Goolsby, Managing Editor - SandHill.com

How are martech solutions evolving and what is driving the way this software is changing? What is its impact on customer data? And what should CEOs know about investing in martech solutions?

Author user photo

Leadership

Former NASA chief explains why businesses can’t afford to play it safe

Dan Goldin, Founder and CEO - KnuEdge

This opinion piece written by the longest-tenured former chief administrator of NASA and current CEO of KnuEdge is a must-read for all business leaders in America.

Author user photo

Sales & Marketing

Why customer success trumps customer acquisition

Shreesha Ramdas, CEO - Strikedeck

Is customer success simply an expansion on the post-sale revenue model? Why should a company implement CS practices? And what is the job of a CS manager?

Author user photo

Sales & Marketing

The future of marketing automation software

Dipti Parmar, Digital PR Strategist & Account Manager - Preceptist

How can marketing technology keep pace with increasing customer expectations and empower brands to respond to changing trends? And how does marketing automation help?