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Cloud

How to Ensure Hybrid Cloud is More than Just the Next Big Thing

Jennifer Gill, Director, Global Product Marketing - Zerto

Hybrid cloud is the “Next Big Thing,” but the current model needs refinement. Where do we go from here?

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Sales & Marketing

Achieving Synergy in Technology Marketing Projects

Lyuba Lazarenko, Head of Marketing - ELEKS

How do you ensure synergy both inside and outside of marketing to turn marketing from expenses to revenue?

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Leadership

The Internet of Things Standards Wars

Jeffrey M. Kaplan, Managing Director - THINKstrategies

In the war among standards groups seeking to set the rules for the Internet of Things (IoT), what are the challenges and how do you determine your alliance?

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Sales & Marketing

5 Steps to Defeat Software and Services Revenue Killers

Carter Hinckley, Managing Director - Blue Ridge Partners & Corey Torrence, Managing Director - Blue Ridge Partners

These steps will help software and services firms better understand and reduce their customer attrition.

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Leadership

Avoiding Liability for a Data Breach

Lindsay Junck, Associate Attorney - Lotus Law Center

Here’s how to reduce your business liability in the event of a data breach.