Author user photo

Sales & Marketing

Achieving Synergy in Technology Marketing Projects

Lyuba Lazarenko, Head of Marketing - ELEKS

How do you ensure synergy both inside and outside of marketing to turn marketing from expenses to revenue?

Author user photo

Leadership

The Internet of Things Standards Wars

Jeffrey M. Kaplan, Managing Director - THINKstrategies

In the war among standards groups seeking to set the rules for the Internet of Things (IoT), what are the challenges and how do you determine your alliance?

Author user photo

Sales & Marketing

5 Steps to Defeat Software and Services Revenue Killers

Carter Hinckley, Managing Director - Blue Ridge Partners & Corey Torrence, Managing Director - Blue Ridge Partners

These steps will help software and services firms better understand and reduce their customer attrition.

Author user photo

Leadership

Avoiding Liability for a Data Breach

Lindsay Junck, Associate Attorney - Lotus Law Center

Here’s how to reduce your business liability in the event of a data breach.

Author user photo

Blog

Trust: The Missing Ingredient in the Cloud Industry

Jürgen Kurz, CEO - Nero

Here are three hurdles the software world needs to overcome to help customers trust moving information to the cloud.