Software Companies

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Sales & Marketing

Positioning to Win: The Secret Power of a Point of View

CEOs of legendary businesses take positioning seriously. They make a choice to be different, purposely positioning their companies to create or disrupt a very big market category. Here are six tips for positioning.

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SaaS

Three Steps to Improved SaaS Account Growth

A recent Cirrostratus Group survey on SaaS found only 36% of respondents were happy with the growth of each account. Here is a three-step methodical approach to diagnose why a company isn't getting better results.

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Leadership

CIO Perspectives: Q&A with The Washington Post’s Yuvi Kochar

Yuvi Kochar at The Washington Post shares insights on pitfalls to avoid in leveraging social media technologies and his advice to companies on how they can improve end-user adoption of collaboration platforms.

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