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OPEXEngine Benchmarks: Interpreting SaaS Cost of Customer Acquisition

Lauren Kelley, CEO & Founder - OPEXEngine

COCA is one of the most critical SaaS metrics in determining whether a SaaS business is building a profitable business or not. But COCA is important relative to other metrics. Here’s what the benchmarking reveals.

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Four Keys to Success as a Cloud Services Provider — Dyn Case Study

Paul Ressler, Principal - Cirrostratus Group

The Cirrostratus Group discusses how SasS provider Dyn achieved a 95% customer retention rate and an up-sell rate of 24%.

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What Does It Take to Sell Cloud Services to SMBs?

Jeffrey M. Kaplan, Managing Director - THINKstrategies

Selling cloud solutions to SMBs has historically been delegated to tech channel partners. However, the cloud business model has created a new set of challenges raising questions about whether channel companies can meet today’s demands.

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Avoid Go-to-Market Strategy Pitfalls: Advice from Former Monster.com President

Steve Pogorzelski, CEO - ClickFuel

Beating the competition to market comes at a cost. Here are six pieces of advice that will ensure your startup is ready to go to market.

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Conversation with Banking Software Solutions Provider InfrasoftTech

Hanuman Tripathi, Co-Founder, Group Managing Director - InfrasoftTech

This software solution helps global banks enhance their reach through e-channels and provides core banking, microfinance and anti-money laundering solutions.