Every SaaS business wants to have very low churn rates. Through benchmarking, you can see what your peer companies are achieving, which helps focus management energy and resources on areas that could be improved and start executing on concrete strategies.
This article discusses how the rapid development of social, mobile, analytics and cloud (SMAC) is fueling dynamic changes and a renaissance in business software.
The Cirrostratus Group discusses how SasS provider Dyn achieved a 95% customer retention rate and an up-sell rate of 24%.
Selling cloud solutions to SMBs has historically been delegated to tech channel partners. However, the cloud business model has created a new set of challenges raising questions about whether channel companies can meet today’s demands.
Hypatia’s recent study found how analysis of both structured and contextual business information impacts customer management best practices.