This article from Hypatia reveals study insights including important metrics for measuring the effectiveness of social media analytics efforts and actions planned to circumvent metrics and ROI challenges.
Too many software renewal sales teams are stuck in a data traffic jam. Here’s how to get out of the jam and position your company at the right technology intersection to put your renewals business in the fast lane.
Social networking sites are changing the game for sales for various reasons. Here are three main ways a salesperson should prepare for social selling.
Mobile apps can be customized to fit unique customer needs. Here’s how one sales team was able to interact with event attendees and presenters in real time with a customized app and the three benefits they received.
Transforming a traditional software business into a SaaS model requires a “change of DNA.” Here’s the success story of Callidus Software, now CallidusCloud.