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Advice for raising follow-on funding in 2017

Steve Weiss, Co-Founder - Grey Heron

Startups that are raising a Series B or C in 2017 should get ready for tougher-than-before scrutiny of their sales and marketing engine. Here’s how to prepare and zoom ahead of the pack.

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Advice for CEOs about evolving marketing and sales technologies

Kathleen Goolsby, Managing Editor - SandHill.com

How are martech solutions evolving and what is driving the way this software is changing? What is its impact on customer data? And what should CEOs know about investing in martech solutions?

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What every mobile application needs to be successful

Justin LeClair, Co-founder and Co-CEO - App Partner

In a fiercely competitive marketplace, the best mobile apps must stand out to succeed. Here are four best practices to implement for a business’s mobile app to thrive.

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Why customer success trumps customer acquisition

Shreesha Ramdas, CEO - Strikedeck

Is customer success simply an expansion on the post-sale revenue model? Why should a company implement CS practices? And what is the job of a CS manager?

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The future of marketing automation software

Dipti Parmar, Digital PR Strategist & Account Manager - Preceptist

How can marketing technology keep pace with increasing customer expectations and empower brands to respond to changing trends? And how does marketing automation help?