Author user photo

Achieving Synergy in Technology Marketing Projects

Lyuba Lazarenko, Head of Marketing - ELEKS

How do you ensure synergy both inside and outside of marketing to turn marketing from expenses to revenue?

Author user photo

5 Steps to Defeat Software and Services Revenue Killers

Carter Hinckley, Managing Director - Blue Ridge Partners & Corey Torrence, Managing Director - Blue Ridge Partners

These steps will help software and services firms better understand and reduce their customer attrition.

Author user photo

Five Sources of Software Pricing Pressure

M.R. Rangaswami, Co-Founder & CEO - Sand Hill Group

Sand Hill’s 2014 study details software pricing pressures.

Author user photo

Redefining Cloud Customer Experience and Driving Recurring Revenue

Singu Srinivas, Partner - Waterstone Management Group & Neil Jain, Partner - Waterstone Management Group

These four imperatives will help software customer executives develop and operate a new Maintenance, Customer Support and Retention model.

Author user photo

How Tech Companies Succeed in Multinational Simship of New Products

Ian Henderson, Chairman and CTO - Rubric

To prepare for the challenging undertaking of a simship, tech companies need to think about three things presented here.