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How CMOs Can Benefit from an Online Customer Community

Hunter Montgomery, CMO - Higher Logic

Online customer communities help chief marketing officers interact personally with customers. Here are three benefits and reasons why they are valuable tools to marketing leaders and their teams.

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Role Model for the CFO as Strategic Advisor and Better Business Partner

John O’Rourke, VP Product Marketing - Host Analytics

There’s actually a “Star Trek” character the CFO can look to as a positive role model to become a strategic advisor and business partner to the CEO and other LOB executives. The article also discusses tools that can help connect operations and finance.

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Advice for Hiring a Chief Customer Officer: Q&A with FinancialForce

Kathleen Goolsby, Managing Editor -

When should a company establish a customer success program? How do you determine where to focus efforts? And what criteria are necessary for selecting a chief customer officer?

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How to Accelerate Product Development Through Customer Discovery

Girish Pancha, CEO and Co-founder - StreamSets

Following these three suggestions can help accelerate your product development and ensure you iterate with customer needs in mind.

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Visual Search Tools Increase Conversion Rates in e-Commerce

Sayak Boral, Assistant Manager – Marketing - eInfochips

By implementing image-based search engines on Web and mobile apps, e-commerce companies should fundamentally achieve these results.