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3 Steps to Improve Startup Sales and Marketing Effectiveness

Brian Hession, President and Founder - Oceanos

Want to close more deals? A key component of sales and marketing success is accurate customer contact data. This structured approach provides key insights that all stakeholders will find valuable.

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How to Lead and Scale Your Customer Success Program

Lincoln Murphy, Customer Success Evangelist - Gainsight

The emphasis on the customer success journey is gaining momentum but is still in the early stages. Consequently, software companies sometimes launch programs and initiatives without knowing keys to success.

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Does your Software Business have “Stickiness” for Customer Upsells and Renewals?

Kathleen Goolsby, Managing Editor - SandHill.com

Customer intimacy is crucial, so software firms must find ways to get closer to customers. How can you succeed in building a customer success program?

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Run Your Advertising Agency More Efficiently with NetSuite

This white paper highlights some of the operational challenges that advertising firms face today and illustrates how deploying NetSuite can help agencies run their operations more effectively.

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6 Data Management Practices Lead to Channel Growth and Customer Lifetime Value

Kelly Crothers, VP of Global Marketing - MaintenanceNet, Inc.

Here’s how investing in sound channel data management processes allows manufacturers to take advantage of opportunities to drive growth and improve customer lifetime value.