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Monetization trend: hardware device vendors transforming to sell “value”

Kathleen Goolsby, Managing Editor - SandHill.com

What is the optimal way to address the transition challenges of the trend of transforming from shipping hardware devices to selling value?

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How 7Geese Uses Natero to Improve Customer Retention

This case study explains how a SaaS company with disconnected sources of customer data now uses a solution that enables analyzing and acting on the data.

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What medical equipment manufacturers need to know about flexible business models and design-to-value engineering

Kathleen Goolsby, Managing Editor - SandHill.com

How are medical equipment manufacturers changing business, pricing models based on software?

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Customer lifetime value and customer acquisition cost: deep dive into 2 key subscription metrics

Andrew Loulousis, Manager - Waterstone Management Group

Various ways to calculate customer lifetime value and customer acquisition cost.

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Know-hows on leveraging life cycle marketing

Lisa Carolan, VP Operations - EX2 Solutions

Life cycle marketing is a continuous cycle of interacting with buyers. This article discusses the various stages and provides an illustration of them and the types of content suitable for each.