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Does your Software Business have “Stickiness” for Customer Upsells and Renewals?

Kathleen Goolsby, Managing Editor -

Customer intimacy is crucial, so software firms must find ways to get closer to customers. How can you succeed in building a customer success program?

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Run Your Advertising Agency More Efficiently with NetSuite

This white paper highlights some of the operational challenges that advertising firms face today and illustrates how deploying NetSuite can help agencies run their operations more effectively.

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6 Data Management Practices Lead to Channel Growth and Customer Lifetime Value

Kelly Crothers, VP of Global Marketing - MaintenanceNet, Inc.

Here’s how investing in sound channel data management processes allows manufacturers to take advantage of opportunities to drive growth and improve customer lifetime value.

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The realSociable Guide to the Top 6 Sales Methodologies

This paper provides an overview of the top six sales methodologies in 2015 and tips for using them more effectively. It also discusses how to tap into social intelligence to drive sales capacity and highlights a way to maximize the WOO (window of opportunity) with customers.

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Addressing Challenges of Software Businesses’ Hyper Growth During a Perfect Storm

M.R. Rangaswami, Co-Founder & CEO - Sand Hill Group

The IoT, pace and volume of innovation, and glut of venture capital create a perfect storm for software companies trying to focus on customer success.