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Financial and Business Metrics Tips for Software Execs

Robert Reid, CEO - Intacct

Here are the facts on metrics that execs need to know to gauge business success and to avoid financial management mistakes.

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Adobe Brings Home the Recurring Revenue Bacon

Parker Trewin, Senior Director of Global Communications and Content - Aria Systems

Adobe’s decision to break tradition and switch from its traditional perpetual license to a subscription model for its popular software has paid off. Here’s why.

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Privacy and Legal Concerns Relating to Websites

Lisa Allen, Associate Attorney - Lotus Law Center

All businesses should include these four essential elements on their websites.

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Big Data Analytics Ushers in Age of Nano-Marketing

Pravin Vijay, Director-Marketing - Flytxt

Here’s how Communication Service Providers (CSPs) can use nano-marketing to get a competitive edge in the market.

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Why Your Startup Needs to Do Content Marketing and How to Do It

Tom Malesic, Founder and President - EZSolution

Here’s how your startup can get its brand out there and start to become an authority in its industry.