Author user photo

Five Sources of Software Pricing Pressure

M.R. Rangaswami, Co-Founder & CEO - Sand Hill Group

Sand Hill’s 2014 study details software pricing pressures.

Author user photo

Redefining Cloud Customer Experience and Driving Recurring Revenue

Singu Srinivas, Partner - Waterstone Management Group & Neil Jain, Partner - Waterstone Management Group

These four imperatives will help software customer executives develop and operate a new Maintenance, Customer Support and Retention model.

Author user photo

How Tech Companies Succeed in Multinational Simship of New Products

Ian Henderson, Chairman and CTO - Rubric

To prepare for the challenging undertaking of a simship, tech companies need to think about three things presented here.

Author user photo

Status of Guerrilla Warfare Marketing in 2014

Rick Bennett

New, cool guerrilla warfare marketing tools have changed the order of battle, enabling newer companies to to compete against established companies.

Author user photo

How to Use Free External Data Sources for Your BI Advantage

Saar Bitner, VP of Marketing - SiSense

With some creative thinking and a little research, you’ll be able to use these data sources to improve your company’s analytics and decision making processes.