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What every mobile application needs to be successful

Justin LeClair, Co-founder and Co-CEO - App Partner

In a fiercely competitive marketplace, the best mobile apps must stand out to succeed. Here are four best practices to implement for a business’s mobile app to thrive.

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Why customer success trumps customer acquisition

Shreesha Ramdas, CEO - Strikedeck

Is customer success simply an expansion on the post-sale revenue model? Why should a company implement CS practices? And what is the job of a CS manager?

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The future of marketing automation software

Dipti Parmar, Digital PR Strategist & Account Manager - Preceptist

How can marketing technology keep pace with increasing customer expectations and empower brands to respond to changing trends? And how does marketing automation help?

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Monetization trend: hardware device vendors transforming to sell “value”

Kathleen Goolsby, Managing Editor -

What is the optimal way to address the transition challenges of the trend of transforming from shipping hardware devices to selling value?

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How 7Geese Uses Natero to Improve Customer Retention

This case study explains how a SaaS company with disconnected sources of customer data now uses a solution that enables analyzing and acting on the data.