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Marketing Trends for 2015

Nick Rojas, Business Consultant

Many new marketing trends will be anchored to mobile technology. Here are five that will emerge stronger in 2015.

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Why LinkedIn Should Pay Attention to Salesforce’s Most Important Acquisition to Date

Justin Shriber, VP of Products - C9

Will Salesforce’s acquisition of RelateIQ allow it to outflank a new generation of rivals — particularly LinkedIn?

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Are You Ready for the New Revenue Recognition Standards?

Dan Miller, GM Software Vertical and VP Finance - NetSuite

This article discusses how you should prepare your software company and finance team for the new revenue recognition standards, including five distinct areas of focus.

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Why High-Technology Salespeople Lose Deals

Steve W. Martin, Founder - Heavy Hitter Sales Training

It’s not always sales prowess or superior products that lead to a sale. Interviews of 1,000 decision makers reveals what separates winners from losers in tech sales.

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Don't Just Curate Content, Harvest it

Jim Burns, President - Avitage & Mark Gibson, CEO and Founder - Advanced Marketing Concepts

Content curation offers great potential to address many content challenges marketers face. Here’s how to get more out of your content and content investments.