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Channel Partner Mindshare: Why It’s important and How to Get it, Measure It and Keep It

Rich Aroian, Managing Director and Founder - KP Channel Growth Associates

Here’s how software companies can improve interaction and sales with their channel partners.

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Why 2016 is the Year of the Money Story

Jim McGeever, President and Chief Operating Officer - NetSuite

Amidst all the changes in business over the past several years, particularly in high tech, 2016 will be a turning point. To truly prepare for the change in business climate, businesses need to do three things.

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Today’s Point Solutions Won’t Solve Tomorrow’s Front-Office Problems

Ragy Thomas, Founder and CEO - Sprinklr

Giving your customers a consistent experience requires reimagining your entire front office, including any customer-facing aspects. This article discusses how to manage this in three key phases.

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Three Ways Mobile Analytics Will Change in 2016

Spenser Skates, CEO and Co-founder - Amplitude

How can your business understand how your users are engaging with your product? Here are some predictions for the mobile analytics space in 2016.

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6 Effective Methods for Increasing Conversions on Your SaaS Landing Pages

Elizabeth Cagen, Director of Strategy & Operations - Stratabeat

A higher conversion rate means more customers, revenue and profit. But a successful landing page for one SaaS product may flop for another. Here’s how to make yours successful.