Sales & Marketing

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Know-hows on leveraging life cycle marketing

Life cycle marketing is a continuous cycle of interacting with buyers. This article discusses the various stages and provides an illustration of them and the types of content suitable for each.

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Know-hows on leveraging life cycle marketing

Life cycle marketing is a continuous cycle of interacting with buyers. This article discusses the various stages and provides an illustration of them and the types of content suitable for each.

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Value as a Service: ultimate battleground for software companies

Business leaders making customer-facing decisions must read “Value as a Service: Embracing the Coming Disruption.” The author shares information about this disruptive business model.

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