Sales & Marketing

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Follow the Technology Trail of the Best in Class

How are companies addressing and capitalizing on a shift within B2B selling caused by customers’ ability to educate themselves about products and services online?

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Contextual Marketing 2.0 for Telcos is More Than Marketing

More dimensions are being added to contextual marketing, especially with big data, fast data and advanced analytics coming into the mainstream, allowing communication service providers and telcos to stay relevant to subscribers.

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The Age of Distraction and Rise of Predictive Analytics

Here’s why your company should invest in predictive analytics and cognitive computing areas to take advantage of machine-learning approaches.

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Follow the Technology Trail of the Best in Class

How are companies addressing and capitalizing on a shift within B2B selling caused by customers’ ability to educate themselves about products and services online?

Author user photo

Contextual Marketing 2.0 for Telcos is More Than Marketing

More dimensions are being added to contextual marketing, especially with big data, fast data and advanced analytics coming into the mainstream, allowing communication service providers and telcos to stay relevant to subscribers.

Author user photo

Three Business Requirements for the Connected Age

Internet-connected devices produce huge volumes of data. To harness this data tsunami for competitive advantage, organizations are creating new ways to apply technology to ensure insight and agility.

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