Sales & Marketing

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It’s Not You, It’s The Category

Why companies, brands and teams are winning/losing based on this single point of failure.

Mining an Untapped Vein of Enterprise Big Data

Looking for value in live event data involves an in-depth understanding of the event planning industry - and a vision of how MDA delivers new levels of actionable intelligence to host companies.

Embracing “Agility” – It’s More than Technology

Software companies must leverage a flexible approach in both technology and people to ensure continuous innovation, execution and results

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Big Data is Only One Component of Brand Experience

Companies must approach Big Data as a confluence of data, technologies, capabilities and human perspective in order to realize its full potential.

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Hijack Marketing 101

Learn how to pull off some “crazy” marketing ideas to get your company noticed.

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