Sales & Marketing

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Creating End-to-End Mobile POS Solution for B2B Sales

Mobile Point-of-Sale (mPOS) technologies have reshaped the B2C industry. It can have an even more significant impact in the world of B2B sales. Here’s why.

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How CMOs Can Benefit from an Online Customer Community

Online customer communities help chief marketing officers interact personally with customers. Here are three benefits and reasons why they are valuable tools to marketing leaders and their teams.

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Role Model for the CFO as Strategic Advisor and Better Business Partner

There’s actually a “Star Trek” character the CFO can look to as a positive role model to become a strategic advisor and business partner to the CEO and other LOB executives. The article also discusses tools that can help connect operations and finance.

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