Sales & Marketing

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The Whys and Hows of Social Selling

Social networking sites are changing the game for sales for various reasons. Here are three main ways a salesperson should prepare for social selling.

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Three Tips for Building a Better Business in a Fluid Market

With the the need to adapt to – or, better yet, leverage – fluid changes in customers, competitors and the overall market, it’s easy to see why so few companies hit it big. Success depends on making complex decisions.

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The Whys and Hows of Social Selling

Social networking sites are changing the game for sales for various reasons. Here are three main ways a salesperson should prepare for social selling.

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Taking Events Mobile

Mobile apps can be customized to fit unique customer needs. Here’s how one sales team was able to interact with event attendees and presenters in real time with a customized app and the three benefits they received.

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Why Founders Flounder

Software marketing guru Guy Smith shares why even startups with unique products and plenty of VC cash die.

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How ISVs Can Cross the Chasm to the Cloud

Transforming a traditional software business into a SaaS model requires a “change of DNA.” Here’s the success story of Callidus Software, now CallidusCloud.

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