Sales & Marketing

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Do You Have a Positioning Problem?

B2B buyers don’t care “how it works.” Tell them “why it matters."

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Did Apple Just Blow a Trillion-Dollar Category?

In a battle of Goliath vs. Goliath, Amazon may have dealt a death blow to Apple’s aspirations of leading the smart home market.

AI is Driving the Transformation of Retail

Here is a closer look at five use cases that demonstrate the innovations helping retailers improve the shopping experience for their customers.

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Fueling Conversations in an Account-Driven World

A three-point strategy for creating the sales-ready messaging and content that are critical in this “retro yet revolutionary” sales strategy.

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It’s Not You, It’s The Category

Why companies, brands and teams are winning/losing based on this single point of failure.

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