Sales & Marketing

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Do You Have a Positioning Problem?

B2B buyers don’t care “how it works.” Tell them “why it matters."

AI is Driving the Transformation of Retail

Here is a closer look at five use cases that demonstrate the innovations helping retailers improve the shopping experience for their customers.

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Fueling Conversations in an Account-Driven World

A three-point strategy for creating the sales-ready messaging and content that are critical in this “retro yet revolutionary” sales strategy.

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It’s Not You, It’s The Category

Why companies, brands and teams are winning/losing based on this single point of failure.

Mining an Untapped Vein of Enterprise Big Data

Looking for value in live event data involves an in-depth understanding of the event planning industry - and a vision of how MDA delivers new levels of actionable intelligence to host companies.

Embracing “Agility” – It’s More than Technology

Software companies must leverage a flexible approach in both technology and people to ensure continuous innovation, execution and results

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