Sales & Marketing

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Ask the Experts: ROI vs ROE

Experts discuss whether the goal of ROI is diminishing in importance due to focus on return on user experience (ROE).

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Startup Marketing Mayhem

This article discusses seven marketing mistakes startup CEOs most often make, which can crash their companies.

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Customer Success Services for Sustained Growth

Measure your organization’s ability to deliver services with customer success against these seven capabilities.

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Sales Motions in the Cloud and SaaS Customer Journey

Here’s an overview of the seven stages of the SaaS / cloud customer journey, and how they impact sales and marketing differently than the traditional software sales process.

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Startup Marketing Mayhem

This article discusses seven marketing mistakes startup CEOs most often make, which can crash their companies.

Author user photo

Ask the Experts: ROI vs ROE

Experts discuss whether the goal of ROI is diminishing in importance due to focus on return on user experience (ROE).

More Articles

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