Sales & Marketing

Treating the CIO buyer as a single, homogeneous demographic is a ridiculously ineffective and costly way to build relationships and drive revenue growth. There are actually four distinct CIO types, each with different motivations for buying IT.

Jake Sorofman, Founding Partner - Marketlever

Storytelling is an art that results in subconscious engagement. But there's a science behind it that sales & marketing teams need to apply to any idea they try to convey to a potential buyer.

Bob Wright, Founder & Managing Director - Firebrick Consulting

Geek speak has become the default vocabulary for tech industry marketing. But it doesn't work. Here's the remedy to restore communications that communicate.

Bruce La Fetra - La Fetra Consulting

Genuine customer loyalty is completely different from customers influenced by incentive/reward programs. Loyal customers actually have a compelling reason to help your company realize greater success.

Kathleen Goolsby, Editor - SandHill.com

The 2012 Edelman Trust Barometer of 30,000 employees and executives examines trust in business, media, government and communications channels. Read the insights and findings on trust and marketing.