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The Future of Enterprise Software is Abundance

Auren Hoffman, Board Member - Siftery

How has the enterprise software market changed in the last 10 years? What has caused the rapid increase in vendors and what are the trends for the next 10 years?

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ISVs Crossing the Cloud Chasm

Jeffrey M. Kaplan, Managing Director - THINKstrategies

How much progress are software vendors making in transforming products for the cloud/SaaS model as opposed to moving legacy apps to a cloud host?

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Updating the Balanced Scorecard for the SaaS World: Subscription Scorecard

Mark Hauser, Managing Director and Founder - Waterstone Management Group

Traditional balanced scorecard measures don’t adequately gauge and predict performance in a SaaS world. Here are new metrics to better address the dynamics of this model.

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IT’s Role in the Cloud Era

Jon Bock, VP of Marketing and Products - Snowflake Computing

SaaS offerings in the cloud eliminate almost all of the infrastructure work that used to consume IT. What are the new priorities of IT organizations for adapting successfully?

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6 Effective Methods for Increasing Conversions on Your SaaS Landing Pages

Elizabeth Cagen, Director of Strategy & Operations - Stratabeat

A higher conversion rate means more customers, revenue and profit. But a successful landing page for one SaaS product may flop for another. Here’s how to make yours successful.