SafeNet Redefines the Art of Software Monetization
On June 26, SafeNet announced the extension of its award-winning software licensing and entitlement management service, Sentinel Cloud, which enables software publishers who deliver on-premise applications to provide a cloud-connected licensing experience for their end-users. This means that software publishers can begin to leverage the many benefits of a cloud-connected licensing solution without having to deliver their software as a service.
Cloud computing has changed how enterprise end-users expect to consume and interact with software. Software pricing and packaging models are expected to be increasingly usage-focused; end users believe their license should be associated with them, not their machines; updates, renewals, and upgrades are expected to be delivered in real time; and enterprise buyers are looking to keep IT out of the buying cycle whenever possible.
A cloud-connected licensing experience delivers all of those things and more. Being able to answer those end-user requirements provides a competitive advantage to software publishers, but cloud-connected licensing also has many additional operating benefits for the software publisher. It enables them to gain invaluable insight into how their product and features are being used; it enables greater up-sell and cross-sell possibilities; it lessens the burden on support and customer service functions; and it eliminates the risk associated with delivering software into virtualized environments. SafeNet’s Sentinel Cloud is major addition to the arsenal of tools available to help software publishers effectively monetize their applications – one that enables them to transcend traditional business models and further embrace the experience delivered by the cloud.