Business Strategy for Software Executives
July 2, 2007
SaaS: Beyond the Tipping Point
A new report explores three "waves" of adoption, key market challenges and planning positions for the next wave of SaaS evolution.
By Bill McNee, Saugatuck Technology
SaaS has already entered the second of three successive, growing waves of adoption, delivery and robustness - even as many user and vendor organizations still struggle to understand the impacts of SaaS on their business, their customers, and markets in general. The third, and largest wave, is now building on the horizon - as SaaS continues to evolve toward becoming a platform for mission-critical application workloads.
While the pace of growth and change has been fast, longer-term success with SaaS will require that users and vendors rethink how business software deployment strategies and architectures will evolve so as to fully understand the impacts of this new delivery and licensing approach. Failure to ride the SaaS waves successfully - i.e., to understand and effectively manage SaaS - could result in user enterprises being swamped by exploding demand, and outflanked by more SaaS-savvy competitors.
Improve Your Sales “Cred”
When selling software, asking questions builds more credibility than telling stories. Jeff Thull of the Prime Resource Group says asking the right type of questions is the key to building relationships with clients. Find out how to prepare questions which will identify important issues in this post to the SandHill.com Blog, Best Practices: Software Sales.
No More “Left Turns”
UPS doesn't include left turns in their delivery routing because it wastes time. Greg Burnell of 6th Sense Analytics says it is time for software vendors to streamline their development processes and gain a better understanding of how to measure their work. Read how and why in this week's post to the SandHill.com Blog on R&D Best Practices.
Publish Your Perspective!
The SandHill.com Blog wants your opinions. Send your thoughts on the enterprise software industry to email@example.com and we’ll publish them in our blog.
How Companies Spend their Money
Companies strive for effective resource allocation, but despite the involvement of senior executives and the best of intentions the end results are often decidedly mixed. Read why in this article from The McKinsey Quarterly.
iPhone hysteria demonstrates the power of “portable;” plus, MySQL readies for an IPO, Oracle grows profits, “L” visas attract scrutiny and a software murder mystery. Read these stories and more software news of the week in the latest SandHill.com Software News Summary.
Poll: The Mobile Impact?
Analysts say enterprise software vendors aren’t taking the importance of the mobile market seriously. How will the need for mobile apps impact the industry?
Last week, readers gave their opinions on whether tech stocks will regain the ability to drive the market.
More at SandHill.com:
NetSuite IPO grabs attention in the Silicon Valley.
Exanet raises $18 million.
Iron Mountain buys Accutrac.
Kidaro names Kevin Brown president and CEO.
Send us your feedback on this newsletter and the SandHill.com site.
“Business has only two functions - marketing and innovation."
Courtesy of Malcolm Kusher, The Kushner Group
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