Software Pulse
November 10, 2010

Tom PiselloRethink Your Marketing for 2011

The findings of a new study suggest that many tech companies will need to challenge their assumptions and reallocate marketing budgets for the coming year.

By Tom Pisello, Alinean

Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

A recent survey from Harte-Hanks reveals some vital metrics to marketers seeking insight on technology buyers and purchase decisions. Surveying 500 decision makers, the survey reveals that technology marketers may want to reconsider their investments and strategies for 2011.


Get Free Expo Passes to Enterprise 2.0

Be a part of the Enterprise 2.0 conference, taking place through November 11 at the Santa Clara Convention Center. Get the latest insight and see the latest in HR Collaborative technologies and SocialCRM on the expo floor. Click here to find out more and register for free expo passes.

Caffeine Headaches

Guy Smith

A good thing can quickly go bad with excessive popularity. Guy Smith of Silicon Strategies Management takes a look at how Java’s popularity, which led to its acquisition by Oracle, may lead to its demise in this post to the Blog on Megavendor Watch.

A Better Way to Anticipate Downturn

Credit markets, though harder to follow than equity markets, provide clearer signs of looming economic decline. Learn more in this article from The McKinsey Quarterly.

Tech Execs: Join a Dinner Briefing in Palo Alto on Nov. 18

To meet enable businesses to work more virtually and efficiently, companies must build a roadmap for their internal and external constituents that is innovative and transformational and does more with less. Join Cognizant and on Thursday, November 18, 2010 at the Four Seasons Hotel in Palo Alto, Calif. for the third annual executive dinner briefing to discuss “A Roadmap for Next-Generation Technology Solutions.”

Click here to find out more.

Poll: Software Marketing 2011?

Should vendors reinvent their marketing strategies next year or stay the course?
Take our Pulse Poll >>

Top Stories from the Past Week

  1. New Research Gives Hard Numbers on How Cloud Computing Improves Environment (eWeek)
  2. Oracle’s Larry Ellison Takes Stand in SAP Case (SFGate)
  3. Global CIO: Top 10 Stories of 2010: New Strategies, Platforms, & CEOs (InformationWeek)
  4. RightNow spurns Oracle for NetSuite (ZDNet)
  5. The Seismic Shift in the Enterprise (CIO)

The Latest Software Business News on

All Headlines: IBM launched new grant program that will provide technology to help solve demanding challenges in 100 cities.

VC Activity: VC spending falls but funnels investments in software.

M&A Deals: Oracle to continue acquisitions with ATG.

Executive Moves: Cloud-based business analytics provider Anametrix named John Burke Chief Financial Officer.

Quote of the Week

“The study's findings confirm what many organizations, large and small, have already discovered: Cloud computing is more economical and IT resources are used more efficiently when business applications such as these are run in a shared environment.”

- Accenture Manager of Cloud Services Manager James Harris on the carbon footprint of cloud computing

This Week's Sponsor


OpSource delivers a complete Web operations solution for software as a service and web companies. Many of the largest software companies and the most innovative web companies have selected OpSource as their Web operations partner. By doing so, they are able to focus their resources on building on-demand businesses, rather than investing in and managing the complex and costly infrastructure 24x7, staff and services necessary for successful web application delivery. Providing everything but the application itself, OpSource is the only Web operations company whose customers pay only for what they sell, not for the resources they consume.
Find out more.

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