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SandHill Group Reports

Software CEO Outlook 2010: New Decade, New Realities

A new report compiling the predictions of more than 100 software company CEOs, CFOs and COOs on what the coming year will bring in terms of industry growth, market drivers, customer preferences and management strategy.

Sand Hill Group completed an online survey of 107 software executives, including CEOs, COOs and CFOs. The study gathered information on predictions for industry growth, company growth, market drivers, consumer behavior, corporate goals, business strategy and metrics used to track success. A series of follow-up interviews were conducted with several CEOs to gather additional in-depth insight on the research findings.

“Software CEO Outlook 2010: New Decade, New Realities” presents the collective insight of software industry leaders in a 19-page report, complete with an overall summary of findings and the implications for vendors.

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