Business Strategy for Software Executives
February 12, 2007
Redefining PR in Enterprise 2.0
Software vendors today can realize greater returns on investment by reconsidering their concept of PR and adopting best practices for relationship governance.
By Jeanne Achille, Devon PR
In the software business, the rules of the game are changing fast. New business models and delivery methods are revolutionizing the way companies buy software.
The same is true for the PR industry. What has always been a challenging part of the marketing mix for many marketers is rapidly expanding into something even more complex and powerful.
As global business morphs quickly into the “Enterprise 2.0” era of community interaction, diverse business models and a new set of leading vendors, software companies that redefine their concept of PR can leverage their relationship investment to achieve greater returns than in past decades.
The 6% Solution
Software stocks have growth approximately 6 percent this year – but other stocks have averaged growth of 13 percent. What gives? Erik Keller of Wapiti LLC says software vendors have to look deeper than SaaS, SOA, Web 2.0 and open source for the solution to their business model woes in this week’s post to his SandHill.com Blog, The Software Critic.
3 Elements for a Successful Strategic Planning
When developing a new or long-term strategy, it is easy to think that all options exist and simply need to be brought to the table for debate. But in fact, the most effective strategies are very often not obvious at all, and executives must design strategic sessions with three key guidelines, according to Nilofer Merchant of Rubicon. Read what it takes to get a fresh strategic perspective in this week’s post to the SandHill.com Blog on New Era, New Thinking.
Software Equity: Looking Strong in 2006
A new analysis of software stocks, IPOs, venture capital investment and M&A activity from the Software Equity Group finds encouraging trends in most areas. Read managing director Ken Bender’s summary of the software financial year in this week’s post to the SandHill.com Blog on Software Finance.
Publish Your Perspective!
The SandHill.com Blog wants your opinions. Send your thoughts on the enterprise software industry to firstname.lastname@example.org and we’ll publish them in our blog.
News Update: India Aims to Innovate
News from India’s Nasscom and RSA’s security shows dominate the week; plus, another software IPO in the works, an open source pioneer quits, Google preps for SaaS and ODF moves forward. Read these stories and more software news of the week in the latest SandHill.com Software News Summary.
Are Companies Getting Better at M&A?
The latest boom in merger activity appears to be creating more value for the shareholders of the acquiring companies. Read this article from The McKinsey Quarterly which looks closer at 2006 M&A trends in value creation and overpayment.
Poll: India Overtaken?
Indian services firms are rapidly pursuing innovation strategies in order to differentiate their offerings and add value for clients. Could the Indian market ever be overtaken by another offshoring destination?
Last week, readers gave their opinions on the rumor of an Oracle buyout of SAP. What do you think?
More at SandHill.com:
Sun’s CTO hates “Web 2.0.”
GroundWork Open Source receives $12.5 million.
Akamai buys Netli.
Bill Cook named CEO of Greenplum.
Send us your feedback on this newsletter and the SandHill.com site.
“I prefer the errors of enthusiasm to the indifference of wisdom.”
Courtesy of Malcolm Kusher, The Kushner Group
THIS WEEK'S SPONSOR
Cognizant is a global provider of IT, consulting and business process outsourcing services. Cognizant delivers a better Return on Outsourcing via our single-minded passion to making our customers’ businesses stronger.
Software Pulse is a publication of SandHill.com, the online resource for software business strategy.
To unsubscribe, see the bottom of this email.
Send us your feedback,
SandHill.com is published by Sand Hill Group, which provides investment and management advice to emerging leaders in the $600 billion enterprise software, services and solutions market. Sand Hill Group produces the Software and the Enterprise series of conferences for industry executives, and authors research reports on cutting-edge technology topics.