Software Pulse

Business Strategy for Software Executives

January 13, 2009

Jeffrey M. Kaplan

Predictions for On-Demand Services in 2009

Here are ten forecasts for how the on-demand market will evolve in the coming year.

By Jeffrey M. Kaplan, THINKstrategies

The start of a new year is always a good time to reflect on the year that has past and look forward at the year to come. While many of us would like to forget last year and are not exactly looking forward to 2009, there is much to be learned from the past and plenty of predictions which can be made about the near future.

A closer look at the market for on-demand services reveals that the model will continue to evolve in 2009 and that any short-term slowdown will only be a hiccup on the way to a positive long-term outlook.


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Letter from China

David Scott Lewis
David Scott Lewis of Zytech Solar reflects on the balance of power between China and the U.S. and why the notion of “Chindia [China + India] is farcical” in this post to his Blog.

Reducing the Cost & Complexity of Application Delivery

Jake SorofmanAs the recession takes hold of corporate purse strings, Jake Sorofman of rPath says virtualization and cloud computing can help customers make the most of constrained budgets. Read why in this post to the Blog on cloud computing.

Publish Your Perspective! wants your opinions. Send your thoughts on the enterprise software industry to editor, Maryann Jones Thompson ( and have your opinions published on our site.

DON'T MISS: Strategy in a ‘Structural Break’

During hard times, a structural break in the economy is an opportunity in disguise. To survive - and, eventually, to flourish - companies must learn to exploit it. Read how in this feature from The McKinsey Quarterly.

News Update: What a Ride

Satyam becomes India’s Enron; plus Salesforce cuts out, Google still monopolizes Ballmer’s worries, Bartz makes the shortlist, and M&A and layoffs pick up.Read these stories and more software news of the week in the latest Software News Summary.

Poll: SaaS Slowdown?

How slow will the slowdown in SaaS services get?
Take our Pulse Poll >>

Last month, readers projected the future of the open source market in 2009.
Give us your opinion and see the results >>

More at

Study: Half of developers plan to work on SaaS in 2009.
Read the most important enterprise software industry news of the week >>

Black Duck software received $3 million.
Monitor the latest software venture capital deals >>

Aladdin Knowledge Systems enters merger agreement with Vector Capital Affiliate.
Size up last week’s software M&A deals >>

Ken Bozzini named CFO of Arena Solutions.
See who’s made it to the top in our list of recent software executive appointments.

Send us your feedback on this newsletter and the site.

Parting Thought

“The tragedy in life doesn't lie in not reaching your goal. The tragedy lies in having no goal to reach.”
— Benjamin Mays


Courtesy of Malcolm Kusher, The Kushner Group



OpSource delivers a complete Web operations solution for software as a service and web companies. Many of the largest software companies and the most innovative web companies have selected OpSource as their Web operations partner. By doing so, they are able to focus their resources on building on-demand businesses, rather than investing in and managing the complex and costly infrastructure 24x7, staff and services necessary for successful web application delivery. Providing everything but the application itself, OpSource is the only Web operations company whose customers pay only for what they sell, not for the resources they consume.
Find out more.


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