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The New Era of Cloud-Powered Services

Mike Smerklo, CEO - ServiceSource

Despite the fact that software vendors want to realize the full potential of their service revenue, many are still underachieving, leaving significant revenue, profits and earnings on the table every quarter. A sizable chasm separates those vendors that have deployed leading-edge strategies to maximize service revenues and those who are simply taking a "business as usual" — or a "business as 10 years ago"—approach to the service opportunity.