Software Op-Ed Archive
- Best of Breed vs. Suite in the SaaS Era
Sina Moatamed, CIO of BendPak/Ranger, explains the trade-offs involved his SaaS ERP purchase decision process and proves everything old is new again.
By Maryann Jones Thompson, SandHill.com · August 2, 2010 - Mastering Cultural Opportunities in Outsourcing
Illuminating the differences between cultural mindsets helps software companies improve the success of their off-shoring strategies.
By Serhiy Kharytonov and Yuliya Sorokhan, SoftServe · July 27, 2010 - The Need for a Cloud Development Framework
Rapid adoption of cloud computing calls for a structured model which software vendors and enterprises can use to develop and evaluate offerings.
By Bruce Guptill and Mike West · July 20, 2010 - Eight Keys to Enterprise ISV Success in the Cloud
Darren Cunningham from Informatica sheds some light onto success in the cloud with these eight keys.
By Darren Cunningham · July 13, 2010 - The Limits of Strategy
A new book examines real-world case studies in order to help understand the unique challenges of technology industry leadership.
By Ernest von Simson, Ostriker von Simson · July 6, 2010 - Making Cents in the Cloud
Innovative software that leverages cloud technology is enabling companies to get smarter about spending.
By Rob Bernshteyn, Coupa · June 30, 2010 - The E2.0-SOA Connection
Is Enterprise 2.0 paving the way for a rebirth in Service-Oriented Architecture?
By Mukund Balasubramanian, Photon Infotech · June 23, 2010 - Software in an Age of "AND not OR"
Vinnie Mirchandani provides software companies tips on how to evolve into a "Renaissance organization" from his upcoming book "The New Polymath".
By Maryann Jones Thompson, SandHill.com · June 16, 2010 - Cloud Strategy: To Disrupt — or Be Disrupted
This excerpt from a new book, "Management Strategies for the Cloud Revolution" explores the ways in which cloud computing is transforming IT strategy for both enterprises and vendors.
By Charles Babcock, InformationWeek · June 7, 2010 - Why Traditional Enterprise Software Sales Fail
A careful balance of "volume" and "value" marketing strategies will help vendors avoid the three classic reasons for unsuccessful sales efforts.
By Gad Tobaly, Nastel Technologies · June 2, 2010 - The Future of Open Source - 2010
New survey findings suggest open source solutions may have reached a "tipping point" based on increased private and public sector adoption and a reputation for delivering business impact.
By Michael J. Skok, North Bridge Venture Partners · May 26, 2010 - 5 Tips for Delivering True Business Value to Clients
Traditional software strategies don't work in the new world of customer empowerment. Here's what needs to change.
By Greg Gianforte, RightNow · May 19, 2010 - The "Data in the Cloud" Revolution
Here's what you need to know about how the cloud is transforming the way businesses manage data.
By Jim Fowler, Jigsaw · May 12, 2010 - CEO Outlook 2010: New Decade, New Realities
A survey of top executives predicts new growth, new models, new buyers, new metrics and new channels will shape the software business in coming year - and beyond.
By M.R. Rangaswami, Sand Hill Group · May 5, 2010 - Battle in the Cloud
Marten Mickos of Eucalyptus Systems, Chris Barbin of Appirio, Peter Coffee of Salesforce.com and Kamesh Pemmaraju of Sand Hill Group take a stand on what's important in the evolution of the cloud computing market.
By M.R. Rangaswami, Sand Hill Group · April 28, 2010 - Remembering C.K. Prahalad: A Champion of Innovation
The passing of one of the world's foremost management strategists reminds us of his tremendous contributions to the software business and urges vendors to keep business-driven innovation at the core of their missions.
By M.R. Rangaswami, Sand Hill Group · April 20, 2010 - Selling Software to the C-Suite
There are multiple opportunities for marketers to communicate the value of a software solution to customers - even in a tough economy.
By Stephen J. Bistritz, Selling to the C-Suite · April 14, 2010 - A Changing of the Guard
The emergence of a "datacenter stack," combined with years of consolidation and strategic shifts has led to a shakeup in the rankings of the top global systems companies in enterprise computing.
By Philip Lay, TCG Advisors · April 7, 2010 - 5 Steps to Drive Sales with Social Media
Improve effectiveness and results by equipping your sales and marketing team with social media tools that engage today's smarter, busier "Customer 2.0."
By Umberto Milletti, InsideView · March 30, 2010
