Software Op-Ed Archive
- Complex Times Demand Simpler Solutions
SAP's executive shake-up shines a spotlight on the challenges faced by traditional ISVs to simplify their products for a SaaS- and cloud-driven market.
By Jeffrey M. Kaplan, THINKstrategies · February 16, 2010 - The New How: Five Practices for Busting Out
Successful participation in strategy creation means raising the level of consciousness around decision making, according to this excerpt from a new book.
By Nilofer Merchant, Rubicon Consulting · February 9, 2010 - It's 2010. Why Are You Still Outsourcing?
A conversation with Holly Ripley-Boyd of Ness Software Product Labs reveals how the changing nature of partnerships in the software development lifecycle has increased the importance of outsourcing.
By Maryann Jones Thompson, SandHill.com · February 1, 2010 - Rethink Your SaaS Channel Strategies
Achieving profitable growth for SaaS products involves adopting a new mindset about "channel" and gaining a keen understanding of the difference between "customers" and "users," the benefits of network-centricity and the role of freemium.
By Lincoln Murphy, Sixteen Ventures · January 26, 2010 - Strategy Matters: Q&A with Taleo CEO Mike Gregoire
A new series of software executive interviews gains insight on proven strategies, overcoming challenges and upcoming trends impacting the software industry.
By Chris Roon, Marketing Arts · January 20, 2010 - Predictive Analytics: Changing the Game
Software companies can leverage the latest analytics technologies to anticipate and change the future - for themselves and their clients.
By Dr. Raj Nathan and Joydeep Das, Sybase · January 14, 2010 - 2010: The Year to Crystallize Cloud Strategy
Software companies must embark on clear-cut, long-term plans for the cloud era in order to play a role in business computing during the next decade.
By M.R. Rangaswami, SandHill.com · January 5, 2010 - 2009: The Year in Software
More consolidation, cloud frenzy and consumerization characterized the software business - and SandHill.com's best-read stories - in 2009.
By Maryann Jones Thompson, SandHill.com · December 15, 2009 - Time to Get Branded
Software companies must redouble their efforts to articulate their brand statement - or their competitors will do it for them.
By Guy Smith, Silicon Strategies Marketing · December 9, 2009 - Driving Effectiveness - From Offer to Order
Cloud computing enables software companies to leverage marketing automation and grow their business.
By Barbara Angius Saxby, Accelent Consulting · December 2, 2009 - The Power of "Spiritual Capitalism"
Two successful social entrepreneurs demonstrate the impact of applying tech business leadership to solving the problems of the world's poor.
By M.R. Rangaswami, SandHill.com · November 25, 2009 - Ten Laws for SaaS Sales & Marketing Success
Succeeding at SaaS requires a next-generation go-to-market strategy and adherence to a new set of software business laws for building a sales and marketing organization.
By Dave Chase, Altus Alliance and Matt Heinz, Heinz Marketing · November 17, 2009 - Bessemer's Top 10 Laws for Cloud Computing
Running an on-demand company means abandoning many of the long-held tenets of software best practices and adhering to these new principles.
By Byron Deeter, Bessemer Venture Partners · November 10, 2009 - "Show Me the Money!"
Software vendors must measure and demonstrate the value of their products - or someone else will.
By Paul O'Dea, Select Strategies · November 4, 2009 - Improving Software ROI for Your Customers
A new study of buyers and sellers uncovers which strategies - and which parties - are driving the success of enterprise software deployments.
By Chris Dowse, Neochange · October 28, 2009 - Winning at SaaS: Only the Bold Survive
SaaS vendors that follow in the footsteps of their enterprise software predecessors are doomed to failure. Winning SaaS strategies boldly leverage the Internet to create unassailable competitive advantage.
By Joel York, Xignite · October 21, 2009 - Getting Customer Data Integration Right the First Time
Leveraging multi-domain master data management takes CDI to the next level and enables software vendors and customers to realize a greater ROI from their investments.
By Ravi Shankar, Siperian · October 13, 2009 - Software Development: It's About the People
Choosing the right outsourcing partner involves the consideration of a number of factors - and "people" should be at the top of the list.
By Serhiy Kharytonov, SoftServe · October 6, 2009 - When the Time is Right to Sell a Company
Software CEOs and acquirers should factor in the value of "promise" when determining the best opportunity to make a deal.
By Karen Barnes, SiVal Advisors · September 29, 2009
