The Pulse - A newsletter by Sandhill.com
April 8, 2015
This week's Pulse is sponsored by Gemalto
 
 

Unauthorized Source Code Access Protection Tips

Michael Rozlog

Mike Rozlog
CEO
dBase

Do you have the process and procedures in place to understand what is being built or produced and whether it’s clean? This article discusses how to know who has a copy of your software, three things to include in a source code review process and five things to enhance your current development process.

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Data Connectivity & IoT: Driving Business Value

Steve Jennis

Steve Jennis
SVP of Corporate Development
PrismTech

The Internet of Things offers the potential for completely new levels of business value. This article discusses how it provides a corporate data-connectivity backbone to deliver the right data to the right place at the right time, enterprise-wide and inter-enterprise.

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Mobile App Acceleration Solution Trends & Tips

Kartik Chandrayana

Kartik Chandrayana
CEO
Twin Prime

Operating systems and networks in the wireless last mile cause suboptimal experience and volatility and bottlenecks in the mobile world. The cofounders of a recently launched mobile app acceleration solution discuss solution trends and share insights and lessons learned in their startup journey to date.

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Aligning Employees & Brand Values When Going Global

Vaughan Rowsell

Vaughan Rowsell
CEO & Founder
Vend

A New Zealand startup that sells retail management software to 140+ countries around the world discusses choosing employees and other keys to success when going global. The article also discusses how values and defining your company both internally and to the outside world play a huge part in success.

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Seven Marketing Mistakes Startups Should Avoid

Guy Smith

Guy Smith
Chief Consultant
Silicon Strategies Marketing

The modes of startup marketing self-destruction are numerous, and most derive from how founders view the science and art of marketing. Most commonly, startup CEOs crash their companies through these seven marketing mistakes.

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Webinars

 
 

Webinar: Winning Pricing Strategies for Software, IoT and Digital Goods – April 9

Join featured guest speakers Amy Konary at IDC Research and Omkar Munipalle, Director, Cloud Strategy and Business Development at Gemalto (formerly SafeNet) in an Avangate thought-leading webinar April 9, 12 p.m. EDT / 9 a.m. PDT. With every industry going digital, it's clear that value has shifted from hardware to software and services. As new digital goods and services emerge — Internet of Things for example — digital marketers are facing an ever-changing set of monetization challenges aimed at building long-term, recurring revenue relationships. The webinar will explore the evolving role of software in a digital business; understand new pricing & licensing models — subscriptions, consumption-based, outcome-based; linking customer experience with software monetization; and how to overcome constraints that prevent seamless digital commerce. Join us for an interactive session that combines an analyst perspective with the real world stories and walk away with insights that you can apply immediately.

Click here to register.

 
 
 

This Week's Sponsor: Gemalto

 
 

GemaltoFree eBook: 12 Ways to Turn Licensing Challenges into Opportunities

With every industry going digital, it's clear that value has shifted from hardware to software and services. As new digital goods and services emerge, software developers face ever-changing challenges that ultimately are aimed at building long-term and recurring-revenue relationships. The combination of technological innovation, 24/7/365 connectivity and global vs. regional security are a few of the things driving unprecedented transformation in software monetization. A new software revolution is taking place.

There are many things to consider along with software monetization. It is also necessary to ensure protection of data in motion and Intellectual Property. Traditional device manufacturers are forced to change their business model, which historically has been based on devices sold. Today they need a new strategy that includes flexible packaging with different price points. They need the ability to determine what features their customers use and, more importantly, the features they don’t. Hardware is being commoditized and software is where the innovation is taking place. Monetizing software represents one of device manufacturers’ biggest challenges and also one of the biggest opportunities. The time to act is now.

To learn more, download the new eBook, “12 Ways to Turn Licensing Challenges into Opportunities” from Gemalto (formerly SafeNet) or email marcy.clapp@safenet-inc.com for additional information.