Business Strategy for Software Executives
April 28 , 2008
Old Rules for a New Era
Software vendor success will not be determined by a specific technology or model but by meeting customer expectations.
By M.R. Rangaswami, Sand Hill Group
SaaS. Cloud. SOA. Open source. Platform. Subscription. Mobile. Virtual. The innovation of software business is staggering. As vendors work to keep their products relevant and cutting edge, buyers simply struggle to stay on top of the ever-evolving landscape of software solutions.
When Software 2008 opens tomorrow in Las Vegas, hundreds of executives will gather to exchange insight about how to leverage the latest technology and business-model innovations in order to appeal to today’s IT buyers. Yet rather than following a specific model, vendors would be ahead to recognize that the next era will ruled by the companies that deliver on a basic set of expectations which have long governed software buyers’ needs.
Elements of Mobile App Success
B2B businesses will have to work fast to catch up to the usability expected in the consumer world of mobile apps. Karen O’Brien and Chris Generalis of Crimson Consulting Group outline the areas of key importance for businesses when launching mobile apps in this post to the SandHill.com Blog on emerging technologies.
The Demise of Windows?
When Gartner insinuated that Microsoft’s stranglehold on the desktop may be loosening, the open source community rejoiced. Guy Smith of Silicon Strategies Marketing runs down the reasons why Gartner’s proclamation may not be news, but may mark the beginning of the end in this post to the SandHill.com Blog on open source.
Publish Your Perspective!
SandHill.com wants your opinions. Send your thoughts on the enterprise software industry to SandHill.com editor, Maryann Jones Thompson (firstname.lastname@example.org) and have your opinions published on our site.
Preparing for a Slump in Earnings
Historic trends suggest earnings may fall more than most executives expect. Companies should prepare for steeper declines and take steps to strengthen their positions when times improve. Read how in this article from The McKinsey Quarterly.
News Update: Moving the Cheese
Microsoft earnings show something’s missing; plus Salesforce teams with Google, NetSuite teams with BT and SugarCRM, desktop runtime platforms hold promise and opinions differ on Web 2.0, and more software news of the week. Read these stories and more software news of the week in the latest SandHill.com Software News Summary.
Poll: Back to Basics?
Will the expanded landscape of enterprise software options force buyers to return to basic buying expectations like reliability and security over technology bells and whistles?
Last week, readers speculated on whether incremental innovation is enough to drive growth in the industry.
More at SandHill.com:
Gartner says the U.S. recession will drive offshoring.
DataCore receives $30 million.
Black Duck acquired Koders.
Send us your feedback on this newsletter and the SandHill.com site.
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