The Pulse - A newsletter by
February 14, 2014
This week's Pulse is sponsored by NetSuite

Hello, readers. Here are the software industry stories with insights for you this week.


Top Techs. What do Coca-Cola Enterprises, Echo Entertainment, GE, Nissan, Siemens and Standard Chartered Bank have in common? They’re some of the corporations worldwide leading the charge in developing next-gen and Internet of Things technologies. In our increasingly digital world, it’s not just the software industry that’s winning in innovation.


Vinnie Mirchandani,
President, Deal Architect Inc.


Blatant Truth. Why do some business intelligence initiatives fail to achieve their real objective? Are companies doing something wrong in the approach to BI projects? Reporting as a Service (RaaS) — yes, the industry has another acronym — tackles complexities of building a BI project on the right requirements.


Sooryanarayanan Balasubramanian,
Management Trainee, Saksoft


Crunching Contorted Numbers? Customer success is not about reducing churn. Successful software companies’ revenue looks like an hourglass, not a funnel.


Nick Mehta, CEO, Gainsight


WOOT! City leaders and residents in San Jose, capital of Silicon Valley, and many businesses worldwide may use this popular gaming term to describe their excitement at what they achieve by using collaboration games to make strategic project prioritization decisions.


Kathleen Goolsby,
Managing Editor,


Mirror, Mirror on the Wall. Who’s the healthiest of them all? You don’t need Snow White’s magic mirror to judge your company’s health. The standard for business success evolves through four stages. The software industry is now in the third stage and this article’s assessment reveals the next step for growth.


Ram Nidumolu, COO, Blu Skye

Software Jeopardy. The path to startup success is full of challenges that can be overcome — except for one: product development. Startup leaders can make sure their dreams don’t turn into nightmares if they follow this advice for avoiding four product-development pitfalls.

Fertile Maneuvers. What happened to CollabNet, NaturalMotion, Cloud Party and iMagic Software?  Download the February M&A report courtesy of Software Equity Group to find out recent announcements of which software powerhouses are buying these and other software companies.

Notable Quotes. “We’re beginning to see an important differentiation, even a schism, in the enterprise software industry. It’s been building up for... ” Click here to find out who said this and read other notable quotes in recent news.


Accelerating Big Data 2.0:
Proven Executive Strategies to Transform Big Data into Business Value

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the.

This week's Pulse is sponsored by

NetSuite, Inc. is a leading vendor of cloud computing business management software suites. NetSuite enables companies to manage core key business operations in a single system, which includes Enterprise Resource Planning (ERP), Accounting, Customer Relationship Management (CRM), and Ecommerce. NetSuite’s “real-time dashboard” technology provides an easy-to-use view into up-to-date, role-specific business information.


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The Pulse

The Pulse is the newsletter of, the online business strategy destination for the software, cloud, mobile, and Big Data ecosystem. To subscribe, click here.

Publisher: M.R. Rangaswami
Managing Editor: Kathleen Goolsby
Editor: Di Freeze is published by Sand Hill Group, which provides investment and management advice to emerging leaders in the $600 billion enterprise software, services, and solutions market.