Business Strategy for Software Executives
August 14 , 2006
Must-Haves for Leading in Asia
Software vendors who are offshoring work or marketing products in the worldís most-populous and fastest-growing region must stay focused to stay ahead.
By Chris Traub, Strategic Executive Search
The world is becoming ever smaller ñ and the business world is leading the charge. Software is as global an industry as any, and in many ways, leads the charge to leverage new manufacturing centers and new product markets in emerging regions of the world.
Asia today is at the top of the list of global priorities for many software companies. The largest software vendors have significant operations in multiple Asian nations, and emerging competitors are looking to Asia earlier than they used to.
It is possible to succeed in Asia with a good understanding of its regional intricacies. In order to lead in Asia, however, it is critical to set forth strong leadership in a culturally-sensitive manner.
The Final Word on Open Source ìDoomî
During the past two weeks on SandHill.com, experts have debated whether open source will doom the software industry, or whether it will simply be one factor in its restructure and rebirth. Guy Smith of Silicon Strategies Marketing attempts to find common ground in this post to the SandHill.com Blog on open source.
Good Bye Voodoo. ÝHello Metrics.
Technology marketing is maturing. Finally, tech companies are catching up to consumer goods marketers in terms of theirÝ reliance on metrics to quantify and prove marketing impact. Nilofer Merchant of Rubicon lays out the best practices and benefits of incorporating a quantifiable dimension to software marketing plans in this weekís post to the SandHill.com Blog on sales and marketing.
Publish Your Perspective!
The SandHill.com Blog wants your opinions. Send your thoughts on the enterprise software industry to firstname.lastname@example.org and weíll publish them in our blog.
Donít Miss This Wrap Up of Global Business Trends
A new McKinsey survey of global executives shows innovation is one of the most important drivers of change in global business today. The findings show that future profitability will depend most on the knowledge trends and the forces of globalization. Read more about the top business trends in this story from The McKinsey Quarterly.
Last Chance for Summer Reading!
Put down that romance novel and pick up the lastest titles on business trends. New books on topics including ìThe Long Tail,î blogging, outsourcing, competitive intelligence and team building. Visit the SandHill.com Insight page and scan our list of recommended reading.
Poll: Hot Enterprise Technologies of the Future?
Gartner listed the technologies most likely to have an impact on business over the next 10 years. Which of their picks do you think will be the ìhottest?îÝÝÝ
Last week, SandHill.com readers gave their opinions on whether enterprise software will be doomed by open source.
More at SandHill.com:
Oracle survey says open source making in-roads. And is IT scared of SOA?
New investments made in Microland, Mangrove Systems, Nexidia, Imaginova and more....
Deals of the week include Brocade buying McData and Citrix Systems buying Orbital Data.
New execs take the reins at 3Com, Digital Influence Group, EMC, EverNote, KnowNow and more...
Send us your feedback on this newsletter and the SandHill.com site.
ìLeadership is the art of getting someone else to do something you want done because he wants to do it.î
Courtesy of Malcolm Kusher, The Kushner Group
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