Business Strategy for Software Executives
December 1, 2008
Moving from Closed to Open
Here’s the story of how Ingres transitioned its product to an open source success.
By Emma McGrattan, SVP Engineering, Ingres
Open source projects typically start life in one of two ways. They can be born of the open source development community and grow organically in open source. Examples of this include Apache Tomcat, PostgreSQL, and Linux. Or they can start life as a closed source product that is contributed to the open source community at some point during its life cycle, such as Eclipse, Apache Derby, and Ingres.
The story of how Ingres prepared for its contribution to the open source community, tells one company’s successful process and touches on some of the lessons learned along the way.
The Messaging Mess
Billions are wasted every year by companies mistaking marketing messages for sales messages. Fixing the problem can result in significant marketing savings and increased sales. Michael Cannon of the Silver Bullet Group explains the opportunity in this post to the SandHill.com Blog on Software Sales.
Saas Improves the Budgeting Process
Can SaaS keep your budget and planning processes from becoming victims of the economy? Because SaaS was designed for tough economic times like today’s, Gary Damiano of Host Analytics says SaaS might be just the thing to help companies better manage themselves through the downturn. Read more in this post to the SandHill.com Blog on SaaS.
Publish Your Perspective!
SandHill.com wants your opinions. Send your thoughts on the enterprise software industry to SandHill.com editor, Maryann Jones Thompson (firstname.lastname@example.org) and have your opinions published on our site.
DON’T MISS: Assessing Innovation Metrics
The results of a new McKinsey Global Survey show that many companies think they are doing a good job of measuring innovation when in fact there is significant room for improvement. Read why in this feature from The McKinsey Quarterly.
Poll: Move to Open Source?
Given the challenges of today’s economy, do you think more software vendors will make the transition to open source?
Last week, readers gauged the optimization of their company’s supply chain.
More at SandHill.com:
Five big things Microsoft got right.
Evident Software receives $1.3 million.
WebVisible acquires Adapt Technologies.
Michael Keough named CEO of Encover.
Send us your feedback on this newsletter and the SandHill.com site.
“Not everything that is faced can be changed. But nothing can be changed until it is faced.”
Courtesy of Malcolm Kusher, The Kushner Group
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