Author user photo

Tailoring Big Data Initiatives to Predict Customer Behavior

Scott Swartz, CEO - MetraTech

Analyze Big Data to spot real-time shifts in customer behavior, reduce churn, determine pricing and packaging and more.

Author user photo

How Co-Innovation Delivers ROI in Software Product Development

K. D. Singh, VP & Vertical Head, Computing - Wipro

How does a co-innovation strategy for R&D produce greater value and what type of company is the ideal partner for co-innovation?

Author user photo

Transforming from a Hardware Manufacturer to a Software and Services Provider

Mark Bishof, CEO - Flexera Software

There are a lot of things a company has to do to make the transformation from a hardware-centric model to a more software-oriented one. Here are the core requirements to consider.

Author user photo

Right-Time Revenue Optimization: The Big Data Opportunity for Marketing

Joe Cordo, CMO - Extraprise

Many software vendors struggle with driving revenue performance and applying data growth to drive buying behavior through the customer life cycle.

Author user photo

Optimizing Recurring Service Revenue: Eight Questions CFOs Should Ask

Mike Smerklo, CEO - ServiceSource

CFOs often assume that service revenue is like the weather: there's not much they can do to influence it. But seemingly high renewal rates can mask serious problems - not to mention opportunities to increase service revenue performance. Here are eight questions CFOs should ask to increase renewal rates.