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Change Reigns: Software Industry Predictions for 2013

Kathleen Goolsby, Managing Editor -

SandHill asked several industry observers for their predictions about upcoming changes in what promises to be a game-changing year in the software world in 2013.

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Tailoring Big Data Initiatives to Predict Customer Behavior

Scott Swartz, CEO - MetraTech

Analyze Big Data to spot real-time shifts in customer behavior, reduce churn, determine pricing and packaging and more.

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How Co-Innovation Delivers ROI in Software Product Development

K. D. Singh, VP & Vertical Head, Computing - Wipro

How does a co-innovation strategy for R&D produce greater value and what type of company is the ideal partner for co-innovation?

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Transforming from a Hardware Manufacturer to a Software and Services Provider

Mark Bishof, CEO - Flexera Software

There are a lot of things a company has to do to make the transformation from a hardware-centric model to a more software-oriented one. Here are the core requirements to consider.

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Right-Time Revenue Optimization: The Big Data Opportunity for Marketing

Joe Cordo, CMO - Extraprise

Many software vendors struggle with driving revenue performance and applying data growth to drive buying behavior through the customer life cycle.