Software monetization is an increasingly crucial service that drives pricing and product road map decisions. This article reveals evolving trends in monetization strategies.
This article discusses how the rapid development of social, mobile, analytics and cloud (SMAC) is fueling dynamic changes and a renaissance in business software.
Leading ISVs are using these best practices in working with product ideation partners to transform design development of corporate software.
A successful software sales team needs to understand how to sell a big commitment (even SaaS) and how to manage an institutionalized sales force. Here are four steps to success.
The cloud market has experienced massive expansion since 2009 when SandHill.com published “Bessemer’s Top 10 Laws for Cloud Computing.” This article assesses the market and vendor outlooks today.