Explore Sand Hill Topics: monetization

Joe Cordo, CMO - Extraprise

Many software vendors struggle with driving revenue performance and applying data growth to drive buying behavior through the customer life cycle.

Mike Smerklo, CEO - ServiceSource

CFOs often assume that service revenue is like the weather: there's not much they can do to influence it. But seemingly high renewal rates can mask serious problems - not to mention opportunities to increase service revenue performance. Here are eight questions CFOs should ask to increase renewal rates.

Cris Wendt, Principal Strategy Consultant - Flexera Software

There are cases where we find that a subscription software license model is a perfect fit for the business, yet the software vendor is reluctant to adopt it. The argument I often hear can be paraphrased as, "Yes, it's the perfect model, but we can't have our software stop running because a license key expired. Our customer's business can't go down." This is a case of backward thinking.

Cris Wendt, Principal Strategy Consultant - Flexera Software

When pricing software licenses, there is always the classic tradeoff of generating more revenue and market share versus managing the cost of sales and deployment.

M.R. Rangaswami - Sand Hill Group

We're in a period of exciting growth, according to the findings in Sand Hill Group's Software CEO/CFO 2011 survey. The surveyed executives predict the pace of growth in 2011 will be dramatically better than that of the past year. The survey findings detailed in the report (Software CEO/CFO Outlook 2011: The Gains and Pains of Growth) paint a portrait of software industry evolution: new technologies, models and vendors are taking hold as enterprise customers increase their demands for flexibility, innovation and anytime/any place access to software solutions. Executives participating in the survey cited three primary factors driving the growth they predict for the next 12 months.