Guy Smith of Silicon Strategies Marketing points out that new markets continually appear but marketing budgets are finite; he suggests an approach around this challenge in this post to the SandHill.com blog, Best Practices: Software Marketing.
Software Export Compliance: Monitor Closely or Pay the Price
Bashyam Anant of Flexera Software discusses trends in electronic software delivery and software producers' compliance with export trade restrictions in this post to SandHill blog, New Era, New Thinking.
Did You Know?
A research study of multiple surveys classifies software execs as "high" or "average" performers according to how high they score on four "mental toughness" skills. The high performers have the ability to make a difference in their organizations. Do you know the four skills? Read more in this Sand Hill article by Dr. Graham Jones, founder of Lane4.
Cloud Strategy and Roadmap: The Path to an Agile Business
Kamesh Pemmaraju of Sand Hill Group discusses the first four crucial steps for successfully moving to the cloud in this post to the Sandhill.com blog, Leaders in the Cloud.
Private Cloud Benefits. Are Users Destined to Live in the Rain Shadow?
Chris Dowse of Neochange discusses the benefits drop-off susceptibility of private clouds in this post to SandHill.com blog, Software Monetization Best Practices.
Poll: SaaS Delivery Readiness
Which of the following areas was initially – or still is – the biggest challenge to your company morphing to delivering SaaS applications?
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The Latest Software Business News on SandHill.com
News Summary: Barreling Through—Unholy teaming; devops make impacts; Amazon smudges SAP; and more software news of the week.
VC Activity: Software firm gets cash influx: Venture capitalists pour $7.2M into PeopleMatter.
M&A Deals: RIM Acquires German Software Developer Ubitexx.
Executive Moves: New executives step up at AppSense and other software companies.
Quote of the Week
“The great advantage of China is they offer a huge market and there is very little legacy technology to impede innovation. I am very excited about Cloud Computing in China... China has already produced innovative technology-rich Internet service companies that rival Google, eBay, and Amazon. China is in a great position to leverage Cloud Computing technologies and leapfrog Western companies that run on traditional IT.”
- Sheng Liang, CEO, Cloud.com
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Software Pulse is a publication of SandHill.com, the online resource for software business strategy.
Publisher: M.R. Rangaswami
Editor: Kathleen Goolsby
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