The Pulse - A newsletter by Sandhill.com
February 1, 2017
 
 
 

How MDM is changing to address companies’ needs

Christophe Marcant

Christophe Marcant
Senior VP, Strategy & Communication
Stibo Systems

In a November 2016 SandHill article about Master Data Management (MDM) technology, Stibo Systems predicted enterprise, multi-tenant MDM solutions in the cloud will improve in 2017. This follow-up interview provides deeper insights into what we can expect as this technology evolves.

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Winning sales with peer-to-peer selling

Ian Levine

Ian Levine
Chief Sales Officer
RO Innovation

B2B sales is now a customer-centric pursuit, where referrals, peer influence and customer references are king. This article discusses why software sales and marketing leaders need to start thinking differently and use five peer-to-peer strategies for greater sales enablement and revenue generation.

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Big data influence on medical cannabis industry

Kayla Matthews

Kayla Matthews
Technology Journalist

Medical and recreational use of marijuana has been legalized in many states, but legalization isn’t the only factor influencing this market. This article examines how big data is impacting the medical cannabis industry, how it could potentially change it in the future and applications to other types of businesses.

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Browser management for modern applications

Matt Heller

Matt Heller
Founder and CEO
Browsium

Most CIOs modernize applications as quickly as they can. But what happens when the mix of native and browser-based web applications is off balance? Here’s how to ensure applications operate correctly and meet the right standards for security, compliance, cost-efficiency and more.

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